Marketing to new homebuyers idea

Gordon and Michael.
Thank you both for the excellent input.
I haven't gotten to Gordon's other post yet to see what else he has up his sleeve.
Michael, Based on data from the phone company a little over a year ago, they had a broadband presence in the state of 60%. They estimated another 20% had either cable or dial-up. That isn't my local area or even region but it's what I have to go with for now.
You made some good points about the florist. Actually there are a few in town but it doesn't change the validity of your statement.
Real estate or insurance agents may be a little more viable. Insurance agents should have some money to work with and real estate agents need to continually promote for listings.
Maybe a better idea is to go to individual businesses and make them stand out?
Larry

[GordonJ]

Originally Posted by bobmcalister

so ...gja bizMAN....we buy the postcard deal and you help us do it ? goodness ...you gonna be a busy man !~

.

Don't buy the postcard deal Bob, it is not for you.

What I said is IF anyone does buy the product through my affiliate, then I'll offer my assistance...and support...

But how much HELP that is, is up to you.

Ya know, Bob, you've given me reason to edit my post...Thanks.

gja

Originally Posted by GordonJ

check out the site I mention. IF it is of any interest to you, then here is my affiliate link to make the purchase...
And I'll comment on it later this evening.

Hi Gordon... I got this ebook based on your recommendation above. I read the entire ebook tonight and was quite impressed. It is very meaty and complete. Well worth the small price he is charging.

I look forward to more of your comments on this type of marketing.

Thanks,
Rob

[GordonJ]

Originally Posted by Rob Yaggie

I look forward to more of your comments on this type of marketing.

Thanks,
Rob

Hi Rob,

I too was impressed and my college kid and I are going to be working this program, with some twists....and I think I'll either start a yahoo group or a private forum (for free) to discuss this with other DOERs. There is no sense bothering the main stream here with this stuff.

Shoot me an email, [email protected] and we'll start discussing this potential gold mine.

Thanks Rob.

Gordon

PS. I will discuss the BASICS of postcard marketing at the NEW forum dedicated to OFF line direct response marketing. Exciting stuff going on.

Excellent concept;

Taking photos of homes to personalize each Card, which grabs the attention of each recipient.

Then charging $1.50 per Card = $1500 for 1,000 Cards mailed.

Charging $1500 per 1,000 postcards from 1 participant and netting "890" is a "fair" number for your effort.

However, what if there was a way to get 25 participants to each pay $1500 for the same mailing? ($37,500 Gross less $610 = $36,890 for the same effort)

....or 20 participants who pay $1500 each? ($30,000 less $610 = $29,390)

...or 10 extra participants on the same Card? ($15,000 less $610)

...or just an extra 2 participants @ $1500 ea = an extra $3,000 + $890 = $3,890 per mailing!

It does not have to be an exclusive mailing for one participant! It could be an exclusive mailing for each "category" or participant!

Can you expand on that idea? Do you mean send like a Valpak or something with the picture on it? a package with the picture? Maybe a sponsored larger version of the picture- more perceived value? Or just smaller, but more expensive ads on the back meaning more ads and more revenue? Maybe the card could send everybody to a website with exclusive, high value offers the recipient couldn't refuse from multiple exclusive industry vendors- I like that idea the best.

"It does not have to be an exclusive mailing for one participant! It could be an exclusive mailing for each "category" or
participant!"

Yep.

And when you tie in some of the previous posts (Dien, I don't know if these are archived yet)
on using postcards to target those who are 'moving', the concept of using a house picture on
the front of the postcard gets even more interesting.

Especially when you can find 'listed' and 'open house' pictures online along with address info.