Please Help me with a Cold Calling Procedure....(Don? Skip?)

[Ankesh]

Originally Posted by Adman

Now...this may not sound very exciting or lucrative but...the guy I learned from has been doing this since 2004 and has over 500 customers ordering 3 to 4 times a year....

Thanks Don.

Does your friend help in setting up direct marketing campaigns for the clients too?

Or is the 1000 cards per order broken down into... same theme but 10 different names on the cards for 10 different employees? So each employee of the client gets 100 business cards?

The reason I'm asking is I work with a few printers. And the printers have never had clients that buy 4000 business cards a year - unless the client is also involved in a mailing list campaign and sends out his business card with each mail.

On average - a business person doesn't use up more than 500 business cards a year. And there are very few exceptions.

So if your friend has a few tricks with which he manages to sell 4000 biz cards per year on average - I would love to hear them. It may help my printers...

Originally Posted by Ankesh

Thanks Don.

Does your friend help in setting up direct marketing campaigns for the clients too?

Or is the 1000 cards per order broken down into... same theme but 10 different names on the cards for 10 different employees? So each employee of the client gets 100 business cards?

The reason I'm asking is I work with a few printers. And the printers have never had clients that buy 4000 business cards a year - unless the client is also involved in a mailing list campaign and sends out his business card with each mail.

On average - a business person doesn't use up more than 500 business cards a year. And there are very few exceptions.

So if your friend has a few tricks with which he manages to sell 4000 biz cards per year on average - I would love to hear them. It may help my printers...

I hope I speak volumes by saying: No comment.

Here's what I said;
++++++++++++++++++++++++++++++++++++++++++++++++++ +++
Now...this may not sound very exciting or lucrative but...the guy I learned from has been doing this since 2004 and has over 500 customers ordering 3 to 4 times a year....and he has never seen any of his customers in person. He gets ALL his orders via email or mail or phone or fax.

Let's see now...500 x $100 Net per order = $50,000 x 3 reorders per year = $150,000 a year. After the first order it's "Residual-Time".

Well worth looking into.

Don Alm++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++

I said "$100 Net per order".....I did NOT say they order "1,000" Cards at a time! He makes $100 NET Profit PER ORDER or more...whether they order 250, 500 or 1,000 Cards at a time!

As for adding some "clarification" and a "Detail" so yuse guys don;t "ASSume ALL his orders are for "1,000 Cards".... the way he "NETS $100 per Order" is by charging "SetUp Fees".

PLUS....MOST of his accounts are "Tradesmen"....House Painters, Roofers, Contractors, Plumbers, Electricians, Landscapers, Interior Decorators .... people who rent Booths at Home Shows and pass out HUNDREDS OF CARDS at a time....PLUS they belong to groups like "Optimist Clubs", LeTIP, Ch of Comm.

At my area Home Show last Spring, I collected Cards from 150 booths and the next week, collected from over 300 booths at the larger town's Home Show. The businesses who rent booths at Home Shows are the "Target Market". These people DO...pass out a heck of a lot of Cards.

Your "average" business probably only orders 500 cards at a time and maybe orders overy 2 or 3 years.

Our local "Satellite-Guy" passes out 150 Cards a week at the local Biz Luncheons. He probably goes thru 500 Cards a MONTH...at these functions alone. So...it depends on the biz.

Thanks for requesting "Clarification". Don't want you guys to be "CONfused".

Don Alm

[Ankesh]

Thanks Don.

I thought I read somewhere that you get 1000 cards printed for $25. And charge $129 for it. May have been my mistake.

I tend to work with printers because they are a very good source of leads for marketing and web development (something I'm good at.)

And so always have my radar on for anything that may help them.

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If someone wants small business leads - here is an idea for you:

1. Write a 4-8pg report on the best business cards out there
2. Add a unique tracking code to the report
3. Approach a printer and pay him to print 100 copies of the report
4. Then ask him if he could deliver the report to his prospects. If he does - and people contact you for your services - you will pay the printer a finders fee (this is where the unique tracking code comes in handy)
5. Let the printer know that he should contact you when he is out of a 100 copies. And you'll buy more copies from him so that he can deliver the report to his new prospects.
6. Repeat. Find another printer.