$300 A day business but no idea how to market it

That was me from my friend Sharif's netbook. I didn't realize he was logged on.

Hi
samir i feel so sad to hear about your accident.it is glad to know that you are starting for new business ,it is good that you dont give up after your accident.i appreciate your figthing spirit.all the best.

Hi Samir,

First CONGRATULATIONS on:

1. Asking for help. You have already received excellent feedback from the rest of the group.

2. Putting something up and marketing it. 11 sales from 283 clicks = 3.8% conversion from "Cold PPC" traffic??? That's seems higher than I would have guessed. So Congratulatons

I noticed that you are:

1. Asking for feedback about the Sales Copy and that
2. NOT building a List for FEAR of offering a crappy PLR product and or NOT having anything else to sell??


These Questions you are asking all stem from ONE THING. And
NO it is not lack of your knowledge per se.

It is THE most important link in the sales chain.

A Lack of CLARITY on WHO your TARGET is.

SAMIR repeat this 10x's before you go to bed lol

"Your TARGETS will dictate your COPY which will dictate the OFFER ."

Repeat. "TARGETS dictate COPY dictates OFFER"

See A LOT of the Answers to the Sales Copy question and "How do I Improve this?" type questions will NOT be found with us...

but they WILL be Found In those 11 People that actually BOUGHT from you.

They are buyers.

GO BACK to them.
GET to know them Better.

YOUR SOLUTION to your questions are IN THE TARGETS

So do this...

1. GET EXTREMELY CLEAR ON WHO YOUR TARGET IS and The marketplace

• WHO specifically are you targeting? Opportunity seekers? balloon lovers?
• What specifically do they need, want or wish for?? aka What else are they Already buying?
• Where are they located online? Can YOU reach them? Can you reach them cost effectively?
  • Why did they buy your report?
  • What did they like about it?
• Who are the other players (people that sell stuff) selling to these people? (potential J.V's)

Once you are Clear your Salesletter could write itself by offering a Soluton to the Problems/Desires you established by your market research aka. GET CLEAR ON WHO YOUR TARGET is.

Action:

1. You could have that paypal button redirect to a Surveymonkey.com survey
Lettng them know the report is not ready yet...but that you want to tailor it to their needs. Ask them What's the MOST IMPORTANT question you have about____________?

Build a list and then update the report or ADD TO the existing report a FAQ and YES bump up the price. but THAT will come later.

GET CLEAR ON YOUR TARGET

P.S

If you are NOT building a list because of Fear of NOT knowing what to sell next. You are not building a business. You just have ONE product. START BUILDING A LIST NOW! Like RIGHT NOW ...Please. If you don't You gotta go back and INVEST more BUX in PPC every single month. "Hoping to tweak your metrics to profitability.

P.P.S
I think Gordn Alexander posted something on this in a recent post "The number one problem?" Go back and find it. It will help

BEST of success Samir!

Originally Posted by Samir

Thank you for taking time to write back.

Skip, I definitely have a lot to learn. The total number of visitors I received from all three campaigns were 283. I am not even sure if the problem is with my sales copy or the ad because on Facebook, my ads received 187,924 impressions but only 68 clicks. I used two different ads, one said "Earn $300 A day distributing balloons to local businesses" and the other said "Earn extra cash distributing balloons to local businesses" I believe most of my orders came from Google AdWords where my CPC was $0.80. I used hundreds of keywords but only "extra cash" and "earn extra money" performed. I would like to capture emails but I do not have anything else to offer and I don't think it would be right to offer a badly written PLR as gift to people who subscribe. Plus, without paid advertisement, how do I get people to visit my site to begin with?

Phil, you're right, a $10 price tag is not going to replace a $300 a day business but the idea is so simple, I am not sure how to twist it into another business model. It doesn't really have any secret formula that I can keep to myself or maybe I am just not smart enough to think of one. The basic premise is that if you make something easier for someone, you will be rewarded.

Think about it, why is Apple one of the most successful companies in the world? MP3 players existed before Apple introduced the iPod and smart phones existed before the iPhone was introduced. So what did Apple do different? Well, with the iPod, they made it easy to download music into an MP3 player. With the iPhone, they made it easy to navigate using the touch screen.

Convenience stores are another example. They make it easy to buy everyday items, that's why they're so successful and that's why you find one on every corner. People pay for convenience and people pay for ease.

My balloon distribution business makes it easy for people to buy a certain type of balloon and it also makes it easy for certain businesses to sell them.

I would love to get some feedback on the sales copy. My website is easilydoable dot com. This forum does not let me post links.

Thanks
-Samir

[Ankesh]

Excellent post Duane. Thanks.

Minor point. Shouldn't
"TARGETS dictate COPY dictates OFFER"

be
"TARGETS dictate OFFER dictates COPY"
instead?

Also - to continute the conversation - what all questions would You ask once you have zero-ed in onto the target? What information would you look out for?

Hi Ankesh,

THANKS!

Excellent "Eye" by the way...and NO not a "Minor Point"

I agree wholeheartedly it should be TARGET dictates OFFER dictates COPY. In terms of order of importance. At least this is how I actually focus on things.

The order I originally wrote it was also based on where I wanted Samir to focus his energies based on the questions he asked. I was thinking "Backend Offer" which is why I put it last.

Also the first thing I noticed was the sales letter in my "opinion" was not that good. I say "my opinion" because he WAS getting a 3% conversion of cold traffic?? I'm still in shock. So I kinda 'bit my tongue on the sales letter. But I see Cornell already commented on it.

There were 3 different "you're probably asking yourself" type questions in the sales-letter. As I was reading I was acting like a potential prospect and I found myself shaking my saying "NO I was not asking that all". So I felt the sales letter was missing the mark by not answering the questions in the Targets brain. So CLARITY of TARGET was the first step.

So first Get Clear on the problems of the TARGET then his COPY would improve and then we can figure out what "BACKEND OFFERS" we could try.

As for "Offer" Creation itself. THAT would have been a whole other conversation. Which I am sure would come up once he started to re-write that salesletter.

But very astute Ankesh. TARGET dictates OFFER dictates COPY is the order of importance. (FYI: Based on Gary Halbert's experience...my phraseology)

NEXT

You asked.

1. What all questions would You ask once you have zero-ed in onto the target?

Hmm not sure what phase of the process you are asking about as i have a LOOONG secret list :-> But the down and dirty answer is.

I'm looking for

BUYING BEHAVIOR

3 Quick Down and Dirty Questions to get CLARITY about Buying Behavior;

1. What Offers has TARGET bought recently?
2. WHO Sold it to them? How did they sell the OFFER?
3. What Kind of OFFER can I GET and DELIVER that would satisfy the Target?

That is basically it. If I were drilling down a little bit more I would say following 3 phased focus questions.

3 PHASED FOCUS QUESTIONS

a. TARGET FOCUS questions:
There are questions I would FIRST ask to get CLEAR on who my Target is.
- Demographic, Psychographic - Age, gender,
- Biggest Fears they have about potential product or making the purchase
- Hot buttons etc etc.

b. COMPETITOR/PARTNER (Player) FOCUS questions:
There I would do competitive analysis of the market as a whole. To determine Who the other PLAYERS are, What is their value propositions, and How are they delivering that to the Targets? Can Create a complimentary value and partner?

c. MY ADVANTAGE FOCUS questions:
I would then determine my/or my clients strengths, weaknesses etc. (Standard SWOT Analysis) to create a better value proposition and win.

Not sure if this answered your question or not Ankesh but this is a brief way how I would look at a market before deciding whether to attack it.

Cheers

Originally Posted by Ankesh

Excellent post Duane. Thanks.

Minor point. Shouldn't
"TARGETS dictate COPY dictates OFFER"

be
"TARGETS dictate OFFER dictates COPY"
instead?

Also - to continute the conversation - what all questions would You ask once you have zero-ed in onto the target? What information would you look out for?

Originally Posted by Duane Adolph

Also the first thing I noticed was the sales letter in my "opinion" was not that good. I say "my opinion" because he WAS getting a 3% conversion of cold traffic?? I'm still in shock. So I kinda 'bit my tongue on the sales letter. But I see Cornell already commented on it.
Cheers

Hi Duane. This is my first attempt at Internet Marketing and although I too believe that the sales copy can use a lot of improvement, I'll tell you why I chose it.

When I asked a few people what they thought about the title "Earn $300 a day distributing balloons", I got three types of responses:

1. Sounds like a scam
2. Sounds too good to be true
3. Probably requires a huge investment

It was obvious why they thought that because the Internet is full of people who make false promises and scam people. So I asked, what if I offered Money back guarantee? and I was told, it would help but even that was not enough to convince people that this is for real.

So a friend of mine suggested that I focus only on those people who are skeptical but willing to explore further. So we talked about how to do that and came up with three questions that give a little more information about the business. And that's basically how we came up with the sales copy.

I am hoping that those who have bought my ebook will refer others to me once they have succeeded.

I am also thankful for the many tips I have received from you all.

Thanks
-Samir

Thank you for some great advice Duane.

The folks that I am targeting are the stay-at-home moms, cash strapped students, fixed income seniors, the unemployed, the under-paid, basically anyone looking to earn cash either on the side or fulltime depending on how much time they have available.

Based on the keyword performance, it looks like the people that are most interested in my ebook are those who are looking to earn extra cash. I know that 283 clicks is definitely not enough to come to this conclusion but at least it tells me where to start.

I like your survey idea but as Ankesh points out, can you give some pointers on what questions I would ask?


Most people here have suggested that I build a list so I am definitely looking into that. It looks like many people here favor aweber. I am wondering if anyone has any experience with MailChimp? They do not require any upfront signup fees.

Thanks
-Samir

[Ankesh]

Most people here have suggested that I build a list so I am definitely looking into that. It looks like many people here favor aweber. I am wondering if anyone has any experience with MailChimp? They do not require any upfront signup fees.

I've used aweber and mailchimp both. I would recommend mailchimp over aweber.

(If you plan to start an affiliate program, do check out SuccessNexus.com - along with affiliate management features, we also provide fairly decent autoresponder and emailing options with our pro a/c.

But we are no where close to mailchimp when it comes to email features. We don't integrate with facebook or do other social media stuff. And we don't support sending of HTML emails as of yet either - however this is something that is planned. But for most people, our solution is good enough - and integrates seamlessly with the shopping process.

If you do plan to sign up for the pro a/c, send me an email with Sowpub somewhere in the subject before you do - for a special price.)

Originally Posted by Ankesh

(If you plan to start an affiliate program, do check out SuccessNexus.com - along with affiliate management features, we also provide fairly decent autoresponder and emailing options with our pro a/c.

Hi Ankesh...I just took a look at SuccessNexus.com and the app definitely has some great Affiliate management features but I am wondering if a website like mine, with only one product to promote and no followers (at least not yet), is better off with a site like clickbank, where the main benefit I have is that I don't have to go looking for people to promote my product, instead they come looking for me.

I have a couple of blogger friends who I think can definitely benefit from successnexus.com and I will be sure to point them to your site.

Thanks
-Samir

[Ankesh]

My experience with clickbank: affiliates won't find you automatically if yours is a new website with zero affiliates. But more affiliates will find you if you seed it well.

If you have 8-10 affiliates promoting your product and making a few sales with a good payout - then you will rise through various clickbank affiliate program finding softwares and plugins and scripts out there in the market. And attract a lot more affiliates.

But without the original 8-10 affiliates, nothing will happen. (This is based on selling various products via clickbank over the years.)

Now here is the cool part - you can use SuccessNexus.com along with Clickbank. You are not restricted to clickbank alone.

If clickbank affiliates promote your clickbank link - then your website will show the clickbank checkout button. Otherwise it will show the successnexus checkout button.

You can check this out at:
http://www.2wordstrategy.com/?u=[email protected]
Or
http://your-clickbank-username.ankesh.hop.clickbank.net/

(Obviously - edit the red part. And click on the checkout button on the resulting page to see this work.)

The best part is: you don't have to pay upfront to use SuccessNexus. So there is no risk on your part to use both the systems.