Does Facebook advertising "work"?

[Dien Rice]

I came across another article...

This article says that one of the problems with advertising on Facebook is all the false accounts. Many of the "likes" to your Facebook page may come from
false (or at least dubious) accounts!

Facebook 'likes' and adverts' value doubted
http://www.bbc.com/news/technology-18813237

- Dien

Originally Posted by Dien Rice

I came across another article...

This article says that one of the problems with advertising on Facebook is all the false accounts. Many of the "likes" to your Facebook page may come from
false (or at least dubious) accounts!

Facebook 'likes' and adverts' value doubted
http://www.bbc.com/news/technology-18813237

- Dien

Just curious to know. What is the benefit of liking from fake accounts? User engagement is what matters the most and it will be definitely reduced a lot in fake accounts, isn't?

[Dien Rice]

Originally Posted by rampsam

Just curious to know. What is the benefit of liking from fake accounts? User engagement is what matters the most and it will be definitely reduced a lot in fake accounts, isn't?

As the article says...

'"Spammers and malware authors can mass-produce false Facebook profiles to help them spread dangerous links and spam, and trick people into befriending them," he said.'

- Dien

Originally Posted by Dien Rice

As the article says...

'"Spammers and malware authors can mass-produce false Facebook profiles to help them spread dangerous links and spam, and trick people into befriending them," he said.'

- Dien

Many folks think of fb the same way Betty White does - "it is a big waste of time" but many companies have turned to fb as a way to capture user data to use their website. You know, you have to give your fb name in order to get in to find out more about their company. I personally have a bogus fb account to use in this instance.

Originally Posted by Dien Rice

I just read this interesting article... About a guy who spent 160 Euros (just over $200 US dollars) to market his packaging business on Facebook, and got...

...2 clicks to his website!

(That's a cost of about $100 per click.)

I haven't advertised on Facebook myself, but know a couple other people who have also advertised, who told me they got poor results (one runs an online game).

Have you heard of any success stories with paid marketing on Facebook? (That is, paying for ads...)

I suspect the Facebook advertising model will never be as successful, for people who actually track the results, as the Google "Adwords" model (and other similar, search engine-based advertising)...

Oh, here's the article I referred to earlier...

I put my family business on Facebook. Here’s what happened.
http://www.thejournal.ie/readme/colu...what-happened/

Best wishes,



Dien

For local FB rocks!

i have worked with 6 local business and it flat out
works, IF you buy right and track things properly.

FB will flat out rip you off if you are not tracking
where your clicks are coming from.

For the month of Aug for of my clients FB states that we got
over 2100 clicks on our ads. Yet only about 110 or so hit our
site(for tracking when our ads are clicked on from FB they are
sent to our site when this is done FB lets the person know they
are leaving FB. On the missing traffic as soon as they leave this
warning from FB the traffic never shows up @ the site! Human
beings can't move that fast. Bots however can.

Buying the traffic correctly will put you way ahead of the game
we buy for 4 cents a click! If you listen to FB we should be paying
almost 60 cents a click. At those number we would lose our shirt.

It is kinda like someone offering you a dinner for $100.
FB: This dinner cost $100
ME: Well i don't want to pay $100
ME: What happens if i pay $10
FB: Well... You still get dinner
ME: Check ok?