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  #1  
Old July 29, 2012, 09:13 AM
Dien Rice Dien Rice is offline
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Default What do you mean by "blind ads"...?

Quote:
Originally Posted by GordonJ View Post
Sorry, I can't help hockeycoachdoug...

BUT, I now NEVER buy anything from a blind ad.

Which may be one reason my stuff doesn't sell into the tens of thousands, but I long ago decided to tell people exactly what they are buying and this is against the wisdom of many a copywriter.

It's just personal for me, no reflection on Glenn or anyone else who uses blind ads...

but my thinking is that if you have to use copywriting and curiousity to sell your products, what kind of a product is it?
Hi Gordon,

I'm not sure what you mean by "blind ads"...

Do you mean ads for information products which don't "give away" the information in the ad? I think any "instructional" product can't give away everything in the ad - otherwise there's nothing to sell...

That holds for not only "money-making" products, but any kind of instructional product (e.g. topics like: how to beat writer's block, how to draw using the right side of your brain, how to win friends and influence people, etc.)...

Maybe that's not what you mean...

Best wishes,

Dien
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  #2  
Old July 29, 2012, 10:51 AM
sandalwood
 
Posts: n/a
Default Re: What do you mean by "blind ads"...?

Quote:
Originally Posted by Dien Rice View Post
Hi Gordon,

I'm not sure what you mean by "blind ads"...

Do you mean ads for information products which don't "give away" the information in the ad? I think any "instructional" product can't give away everything in the ad - otherwise there's nothing to sell...

That holds for not only "money-making" products, but any kind of instructional product (e.g. topics like: how to beat writer's block, how to draw using the right side of your brain, how to win friends and influence people, etc.)...

Maybe that's not what you mean...

Best wishes,

Dien

Dien,

This is how the business dictionary defines a blind ad:


An advertisement with limited contact information that fails to include the name of the party placing the ad. For example, a business may place a help-wanted advertisement that includes only job requirements and a box number for mailing applications.

I am not saying this is Gordon's definition, I am saying this is how the business dictionary defines it.

Tom
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  #3  
Old July 29, 2012, 11:27 AM
GordonJ's Avatar
GordonJ GordonJ is offline
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Location: West Palm Beach, FL
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Default My NEW Report, HOW TO WRITE A BLIND AD THAT SUCKS MONEY OUT OF WALLETS LIKE A DYSON

VACUUM CLEANER SUCKS UP DIRT...

Will answer your question and give instructional detail on how to write them.

Can't decide if it should be a 7 dollar WSO or a 69 buck front end to a new group which may form from it on writing blind ads.

Since I failed at a 24 hour book, give me 72 hours, now that I know the formula and I may have my "pick the title" part of it ready by Tuesday, and then I'll go from there.

Dean DuVall wrote some great blind ads, his bestseller (if I recall right) was the headline

$100,000.00 in 90 DAYS

You sent your 10 bux in and had no idea what you were buying.

It made and still makes people fortunes...and for either a measly 7 bux or a price of 69 (obviously the tested price point to resolve curiousity buys)...

but since I will have a NO FREKIN REFUNDS policy, probably will go for the lower price, unless I decide on an affiliate program, then it will have to be worth my "affiliates" TIME.

AIMING for a Wed. release...stay tuned.

HOW TO WRITE A BLIND AD THAT CAN PUT THOUSANDS OF DOLLARS INTO YOUR WALLET IN LESS THAN 24 HOURS...

Will have at least 5 titles to vote on very soon. Got to come up with a good bribe. Workin on it.

Gordon

PS. I'm quite serious, already have the blind ad template, have several examples and I'll go over the copy...from headline, pre headline, sub heads (aka Deck Copy)...

Salutation
to
Johnson Box

Bullet Points
Story elements
Social Proof (perhaps)
How to arouse desire, by appealing to human curiosity
Call to action
Disclaimer
Qualifiers

etc. etc.

Surely worth your 7 (or 69) bux??????

PPS. Hey Gordon, since you don't buy from blind ads, isn't selling a report on how to write them just a little, uh, disingenuous???

Yea, sure, but so what...I'm after the monies, so bug off.



Quote:
Originally Posted by Dien Rice View Post
Hi Gordon,

I'm not sure what you mean by "blind ads"...

Do you mean ads for information products which don't "give away" the information in the ad? I think any "instructional" product can't give away everything in the ad - otherwise there's nothing to sell...

That holds for not only "money-making" products, but any kind of instructional product (e.g. topics like: how to beat writer's block, how to draw using the right side of your brain, how to win friends and influence people, etc.)...

Maybe that's not what you mean...

Best wishes,

Dien

Last edited by GordonJ : July 29, 2012 at 12:10 PM.
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  #4  
Old July 29, 2012, 12:47 PM
Dien Rice Dien Rice is offline
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Default Some blind ads...

Quote:
Originally Posted by GordonJ View Post
Dean DuVall wrote some great blind ads, his bestseller (if I recall right) was the headline

$100,000.00 in 90 DAYS

You sent your 10 bux in and had no idea what you were buying.
Hi Gordon,

Ah... now I get what you mean!

The danger is - you fear that what you'll get will be "crap"... That's because you don't quite know precisely what you're getting...

But - if there's a money-back guarantee - that should probably help overcome the fear...

I gotta say... there is one "blind ad" I can think of which I'm actually a big fan of... That's this one (and the series of similar ads)...

Bud Weckesser was a copywriting genius... I just love the picture of Mrs. Weckesser in the ads... What is she doing????!!!



And here's another famous one (though I don't like it as much as Bud Weckesser's)... "The Lazy Man's Way To Riches"

http://www.theryanmcgrath.com/Joe_Karbo_Ad1.jpg

(From here...)

And here's the Dean Du Vall ad you mentioned (link to the large sized ad is at the bottom), thanks to Lawrence Bernstein...

http://www.infomarketingblog.com/whe...yboy-magazine/

- Dien
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  #5  
Old July 29, 2012, 01:07 PM
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GordonJ GordonJ is offline
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Default YOU and Dan Kennedy...who told Pete this was his favorite GTP ad

Funniest thing I read at GTP was a letter from a woman who believed that Mary was strangling an owl...

HA!

This ad, along with several versions of What is this Woman/Man doing sold millions of dollars of books.

As a matter of fact, it was one of Bud's best efforts.

Compare this ad to those in Money Making Opportunities or Entrepreneur, the ones which don't tell you what they are with...

the ones that do, like PACE Products, whose ads have run for decades, or SMC, the ads which tell you what you will be doing...like Lil Orbit donuts or badge a minit...

YOU get what you have to do to make the money...

Back in the day, MOST of these Biz-Ops were blind, and people like the M.O.R.E. people, made fortunes from their less than stellar reports they mailed out.
They, were in the print days, the equivalent (in my opinion) of the Syndicate today in IM.

Anyhow, now you know what I was referring to, but, I'll have much more in my report...and thanks for reminding me of GTP, don't see any good reason why I can't cash in on my time spent there, eh?

If you remember, I was working on a complete library of ads, and accessed all the information, when and where the ads were placed, their costs, how they pulled, the tests that Bud ran on each ad...that surely has some value to a few people...as does the year I spent going through the Ben Suarez/SCI ads in his Seed World room, results of 25 years of testing and the results.

Probably will make that a back end to the BLIND AD report, ya think?

Gordon

PS. Same ad from DuVall, although, if memory serves, the headline

$100,000.00 in 90 Days

was the control and out pulled this ad and Dean D. too, was an avid TESTER of headlines.

PPS. The Karbo is one of the top 10 ads ever written, IMO, and one thing, perhaps irony, is that when I was talking to Joe, he had not yet hooked up with Harvey Brody to have his list managed, in fact, I believe he later confessed he was tossing out the names...good thing Joe attended the Harvey Brody seminar, he, like Jay Abraham, Ben Suarez, Gary Halbert, Joe Sugarman, et al, learned a thing or two from Harvey, wouldn't you say?


Quote:
Originally Posted by Dien Rice View Post
Hi Gordon,

Ah... now I get what you mean!

The danger is - you fear that what you'll get will be "crap"... That's because you don't quite know precisely what you're getting...

But - if there's a money-back guarantee - that should probably help overcome the fear...

I gotta say... there is one "blind ad" I can think of which I'm actually a big fan of... That's this one (and the series of similar ads)...

Bud Weckesser was a copywriting genius... I just love the picture of Mrs. Weckesser in the ads... What is she doing????!!!



And here's another famous one (though I don't like it as much as Bud Weckesser's)... "The Lazy Man's Way To Riches"

http://www.theryanmcgrath.com/Joe_Karbo_Ad1.jpg

(From here...)

And here's the Dean Du Vall ad you mentioned (link to the large sized ad is at the bottom), thanks to Lawrence Bernstein...

http://www.infomarketingblog.com/whe...yboy-magazine/

- Dien

Last edited by GordonJ : July 29, 2012 at 01:29 PM.
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  #6  
Old July 29, 2012, 01:26 PM
sandalwood
 
Posts: n/a
Default Re: YOUR OPINION - Which Book Will U Pay Cold Cash For?

Gordon,

How about:

So Easy Even A Blind Man Can Do It...

Ooops, were we asked to vote? Can't remember...Hope Ray Charles doesn't see this...Or Ronnie Milsap...

Tom
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  #7  
Old July 29, 2012, 01:37 PM
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GordonJ GordonJ is offline
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Location: West Palm Beach, FL
Posts: 3,599
Default How to make 500 bux a day, cold, hard cash playing pinball.

So easy, even a deaf, dumb and blind boy could do it.

May have to update to today's ONLINE gaming, however.

Only problem, today's gamer, at 12, is for the most part, illiterate.

I'd really have to write a blind ad for this one. HA!



Quote:
Originally Posted by sandalwood View Post
Gordon,

How about:

So Easy Even A Blind Man Can Do It...

Ooops, were we asked to vote? Can't remember...Hope Ray Charles doesn't see this...Or Ronnie Milsap...

Tom
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