Make $450 from Homes that sell in your area!

Glenn- kudos to a great response. I sometimes struggle with some of your NLP posts, but this is a true copywriters post here. I think your critique was right on the money, and your headlines giving "the reason why" are outstanding. Thank you for your post.

[Glenn]

Thanks Doug,

I'm currently testing headlines for a new book.

THE REASON WHY is almost a Requirement today.

Your Opinion Please:

Does the "10 Emergency Cash Ideas for Wheelchair Bound client"
Tell
You
That
The Reason Why You Should Buy the book is that IF a Guy in a wheelchair
can do it - SO CAN YOU?

Or

Is it too subtle?

I'm In Test Mode to Create my next REASON WHY Headline.

Glenn

Glenn- too subtle for me I'm afraid. That headline did not make me think anything, let alone your intended message of "so easy even a guy in a wheelchair can do it" - probably not the message you would want to send anyway. I realize shock value can be powerful, but in that case, probably more offensive then anything. Just my 2 cents- perhaps others will chime in with their opinions also.

Glenn, I think your headline pushes some of the right buttons. I admit that I was thinking basically your very point as I read it ... "how the hell hard can it be if a guy in a chair can do it ..."

However, yes, maybe it is a little "over the top."

Thought provoking, though. Very subtle lesson from the Professor of NLP!

(Ha! I agree with Doug! I have a little trouble following some of your posts, too. But this one ... more my speed!)

Glenn,

Thanks for all of the wonderful ideas and case studies you post here.
A real treasure trove.

I can read and understand your posts, but only because I own a secret
device that also lets me decode Phil's posts.

Just kidding!

I like the title that you're using for your book.

"10 Emergency Cash Ideas" always gets attention from the crowd looking
to generate money yesterday. "For wheelchair bound client" does make
me think "easy" or "easier".

Also makes me think that the content is not gender or age restrictive.
Maybe a teenage daughter or niece could use the book to make money.

Just my thoughts.

Ron

Hi Ron,

Talking about a {Secret Device} somehow Decoding Phil's posts....

By now probably Many, Many know and Realize...

Parts of Google and Company are being put to [Rest] for various particular reasons in [Life] currently!

Google reader Alerts dead, Pretty much Explains things if you Google around Slightly...

Just in case some Haven't figured out Where to Go from Here and There...

Quick Solutions are Standing by to Help you in All Kinds of Ways! ...

ENJOY!! ... If you Aren't Already...
https://www.google.com/search?q=talk...w=1366&bih=665

Feedly! ... Google move over...
https://www.google.com/search?q=Feed...ox-a&gws_rd=cr

All the best,
Phil

[Glenn]

Thanks Guys,

I'm still testing headlines and subheads.

But you Get The Point.

IF a 1 legged golfer can hit it a mile - (You think - mebbe this will help me too)

Same strategy I'm testing here.

IF a guy in a wheelchair can make munny with these ideas - (Maybe I can too)

My Discovery is you should only borrow
from the #1 HomeRun Ads and S ales letters
of all time.

FIGURE out why they worked.

Then test (To make sure you got it right) - without spending munny.

When a test pulls great. THEN you create the product and sell it.

I have clients - right now - who ignore that advice - to test a bunch of times
FIRST - then build it.

Pow! - the --free-multiple-testing-- idea goes right over their heads.

They pour munny and time into an idea they LUV. Which 99 times out of 100
is a DUD. (That is just Reality.)

Then hire me to sell it. (Sometimes I can sell it but most often I have to find
some aspect or idea or element - they hadn't thunk of - that is ALREADY
selling well somewhere else.

Then we Promote that.

Glenn,

Thought you Might be interested in the following [related] to the Subject of Headlines, with an added Mix of Opinions and Ideas along the way being discussed...

Audiences prefer headlines with numbers that say things explicitly over ambiguous ones...
https://www.google.com/search?q=Audi...ox-a&gws_rd=cr
http://socialmediatoday.com/shanejon...es-earn-clicks
http://moz.com/blog/5-data-insights-...-readers-click

All the best,
Phil