SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Reply
 
Thread Tools Display Modes
  #1  
Old November 18, 2016, 11:16 PM
TommyBoy
 
Posts: n/a
Default Questions about Jobs, Resumes, Training

Gordon, first of all thanks for your weekly Fly Low, Collect the Dough newsletters. I'd be interested to know your thought processes on how you come up with these ideas. It's a different kind of "outside the box" thinking to be sure.

I've been working through the jobs/resumes portion of last newsletter. It struck a chord, so I began writing blog posts. To date I have six full posts and starting on my seventh. One a day is not that difficult, plus I'll throw in a few videos. After about 30 or 40 I'll be running out of ideas, but figure if I get to that point, I'll be able to proceed further.

Then I got stuck in my thinking/overthinking.

When I went to do some searches in the resume/jobs space, I realized there is an absolute ton of competition with a lot of "tenure" in that field (i.e., people that have been there a long time it seems). Is it the volume of content on a site you estimate will overcome this annoying detail or how does that work for getting traffic and part-time business?

Am I overthinking this or what?

Thanks again, Gordon.
Reply With Quote
  #2  
Old November 19, 2016, 11:29 AM
GordonJ's Avatar
GordonJ GordonJ is offline
Administrator
 
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 3,028
Default First, help me understand a few things.

Quote:
Originally Posted by TommyBoy View Post
Gordon, first of all thanks for your weekly Fly Low, Collect the Dough newsletters. I'd be interested to know your thought processes on how you come up with these ideas. It's a different kind of "outside the box" thinking to be sure.

I've been working through the jobs/resumes portion of last newsletter. It struck a chord, so I began writing blog posts. To date I have six full posts and starting on my seventh. One a day is not that difficult, plus I'll throw in a few videos. After about 30 or 40 I'll be running out of ideas, but figure if I get to that point, I'll be able to proceed further.

Then I got stuck in my thinking/overthinking.

When I went to do some searches in the resume/jobs space, I realized there is an absolute ton of competition with a lot of "tenure" in that field (i.e., people that have been there a long time it seems). Is it the volume of content on a site you estimate will overcome this annoying detail or how does that work for getting traffic and part-time business?

Am I overthinking this or what?

Thanks again, Gordon.

I've never experienced writer's block, if anything I have thought diarrhea.
Daily news is always a good source for ideas.

You began writing blog posts, about jobs? Or getting them? Not sure what you wrote about.

As for getting customers, your process doesn't sound right to me. Tenured businesses, or established ones...consider Sam Walton going up against Montgomery Ward-Kresge-Woolworths-Ben Franklin-Murphy's...etc.

Don't worry about the other guys, differentiate. How?

First thing, you have to start with your customer. WHO? Lot's of different types of Resumes, high school kids need them, college grads for entry level, 25 year olds with some experience...career changers with ten years of experience...mid management, Executives, Academics....

So, start with who your ideal customer is going to be. Higher up the ladder the higher the cost of services.

Spend a lot of time identifying your customer, and the mistake to avoid is being a generalist to everyone...where the bulk of your competition lies in wait. Depending on where you live, become an expert.

I have a client who is on his way to becoming the PREEMINENT job coach for Atlanta HOSPITALS/medical. He has visited all the places where job boards could be, has begun to establish himself as the "SPECIALIST" in getting people jobs in health care and he is becoming swamped. See? He doesn't do resumes for general people, he custom designs them for specific job openings in his area.

But, even a generalist can do well with not much more than craigslist and superior advertising and a web presence. Offer your own freebie, 7 Secrets to Finding the Hidden Best Paying Jobs sort of a thing. Maybe by zip code, or whatever, make your capture page different and how many of these established or tenured marketers are using all the tools we IM people use?

An auto responder funnel? Facebook ads? YouTube videos?

TommyBoy, go back and revisit some of those sites and ask yourself if they are maximized, are they using PUSH OR PULL marketing? I think you will see things slightly differently from this perspective.

PRESENTATION to the
right person
at the right time
in the right place

is my whole Crux of my business. And I always start with my PROSPECT as my product, the prospect first approach.

GordonJ
Reply With Quote
  #3  
Old November 19, 2016, 02:08 PM
GordonJ's Avatar
GordonJ GordonJ is offline
Administrator
 
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 3,028
Default Here is a typical resume site.

http://www.osamresume.com/

This came from a sig file at Warrior Forum. So, pretty standard stuff, eh?

If it were me, I'd have either a fly in, pop up or an above the fold form for a FREE jobs report. What they do here is the build it and they will come.

They give you PRICING, in other words, one siZE fits all service. The put the order button right up, they are selling without giving us any benefits.

Why are they better than 1001 other resume sites out there, including established ones?

I also went through several different combos, and they are all form generated. Also, many of their links at the bottom don't work.

So, they offer a 189 "Platinum" with a form to fill out.

I'd write a little Hotsheet, or short report along the lines of what I mentioned or to make it more topical...

9 of the Best Jobs to Apply for During Trump's First Year as POTUS, give that away. Include a bonus hotsheet of resources (links) offer a consult, then get to the pricing.

I just happened across this one from WF, looks typical, but if you or anyone finds an outstanding Resume/Job Finding service which incorporates IM, please post a link. Thanks,

Gordon
Reply With Quote
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 10:49 PM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2021, Jelsoft Enterprises Ltd.