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What you've shared here, Glenn, is the essence of success!
Hi Glenn,
Fantastic advice! I also try to be entertaining and also teach something new in all my "promotional" communications... And the feedback I get is that people love it! The question then becomes... How do you be entertaining? How do you determine that the information is beneficial to your reader or listener? I spent a lot of time compiling a list of what makes something interesting... A question I've long been very interested in... As you can imagine, it's a long list. There are a lot of things that can be interesting... One that a lot of fiction authors use is "conflict"... I think it's even more interesting where you identify with one side, over the other side... It can be a personal conflict... a political conflict... just two random strangers arguing... even an internal conflict... The more emotional it is, the more compelling! As you point out... Celebrities are inherently interesting... The great thing about celebrities is the interest is instant ! All you need to often do is hear the name, and you're interested... And what you wrote about building trust... That's the key to the castle when it comes to sales... That's why it often takes multiple contacts to make a sale. Each contact - if it is a positive one - builds trust further... What you've shared here is, in my view, sales and marketing essence! Best wishes, Dien Quote:
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