Is “Marketing” by “Wants” dead?

"Now that I am in this market, I can see there is penty of business for those in it, and plenty of business to serve even more businesses entering this market. "

Okay... so what market is it? What are you selling?

- Adam.

> Okay... so what market is it? What are you
> selling?

> - Adam.

A large insatiable market that keeps on growing and spending?

Methinks it's the age old pastime--sex.

Coincidentally, I spoke to a web designer in Sydney who mentioned that Queensland has some of the worlds biggest sex sites, and that he was setting up a server there himself. This guy had a pretty slick multi media company, so there must be a bundle of money in it to change direction.

Larry Jennings

> "Now that I am in this market, I can
> see there is penty of business for those in
> it, and plenty of business to serve even
> more businesses entering this market. "

> Okay... so what market is it? What are you
> selling?

Adam:

I'd like to tell you... but if I did, I would have to erase your memory :o)

Actually, that information is reserved for subscribers of The Great Ideas Letter only. I'm in the middle of a little report on it - ten pages written already. And when it's done, subscribers to The Great Ideas Letter will get a copy Free.

Michael Ross

> A large insatiable market that keeps on
> growing and spending?

> Methinks it's the age old pastime--sex.

Larry:

Good guess... but wrong.

What is it?

Can't tell you. That's privileged information which will only be revealed to subscribers of The Great Ideas Letter once I've finished writing my report.

Michael Ross


The Great Ideas Letter

I am beginning to believe that people are turning off the mass marketing message and moving into the one-on-one message.

I know I'd rather talk IN PERSON to knowledgeable sales person about a new computer than than call an 800 number half way across the country.

I WANT to build a personal relationship with a sales person prior to parting with my money. And I am beginning to think others are wanting the same thing.

In January I shelled out almost $900 for a new super duper faster than the warp 9 computer system. About two weeks after the purchase it started freezing on me either at bootup or while I was working on something.

Unfortunately, I was under deadline and couldn't take it in until last week.

The guy that sold it to me is also the technician and he immediately identified the probable cause. Unfortunately, even though he was right, I had to wait a week to get the machine back (parts backorder).

Then today, he calls to make sure the computer is working without any more problems... It is and we talked about 20 minutes about everything under the sun.

THAT is the kind of sales person I want to deal with. Someone that not only understands my WANT for a fast machine, but also someone that understands my WANT for good service and an ear to bend about the BS that is happening around town.

You aren't going to get that calling 800-GimmeUrMoney.

Now, on the the other responses...

> I'm no expert. I can only speak about my
> own buying habits:
> generally I don't buy what I
> "want" but
> I buy "what I think the product can do
> fro me".
> Just my point of view.

Every product on the market can do something for you. But you narrow your selection because of some underlying want you may or may not be aware of.

For lack of a better example right now, let's say I want to color my hair to cover my gray. I know EVERY hair color product out there will do the job. Some better than others.

I know I WANT to look good, so that eliminates some of the products due to my preceived knowledge of given products... i.e. I want a natural color, not a brassy redhead or platnium blonde.

One would ASSUME that the more expensive the product, the better job it would do, but that may NOT be the case, so I do a bit of research on the 'Net and/or through Consumer Reports.

The point I am trying to make here is that even though I have decided on a given product that I THINK give me a good natural color I still WANT to look good.

The underlying want is to look good. The decision gives the product I think will accomplish this.

> I see your point; but I would buy
a hair product which I think would
give me the look I want which would
satisfy my need to have a nice hair
color(which is what the product is
doing for me:giving me the look I
like)
We could go circular with this argument;
but the bottom line is I look for something
more other than just "wanting it"...
Let's not take it any deeper-I know what
I mean for myself.
Thanks for your opinion

Every product on the market can do something
> for you. But you narrow your selection
> because of some underlying want you may or
> may not be aware of.

> For lack of a better example right now,
> let's say I want to color my hair to cover
> my gray. I know EVERY hair color product out
> there will do the job. Some better than
> others.

> I know I WANT to look good, so that
> eliminates some of the products due to my
> preceived knowledge of given products...
> i.e. I want a natural color, not a brassy
> redhead or platnium blonde.

> One would ASSUME that the more expensive the
> product, the better job it would do, but
> that may NOT be the case, so I do a bit of
> research on the 'Net and/or through Consumer
> Reports.

> The point I am trying to make here is that
> even though I have decided on a given
> product that I THINK give me a good natural
> color I still WANT to look good.

> The underlying want is to look good. The
> decision gives the product I think will
> accomplish this.

Steve,

I have to ask: Where did you get warp 9 speed for $900 and what kind is it? Also kind of curious as to the problem you had.

Dave

Actually, Dave it is a 1.8GH with 256MB RAM, 40GH HD, new Samtron Monitor, DVD player, CDRW, and Lexmark Z22 1200x1200 DPI printer.

Oh, and the usual keyboard, mouse, 1.44 floppy, etc.

But after working on a P266, it seems like Warp 9...