opinion on a marketing idea

Originally Posted by Larry Foster

Just a thought.
Are you sure dentists want "self editable" websites?
I've seen it said that people don't want to learn to fish, just give them the dang fish.
Dentists want to be dentists, not webmasters, marketers...
I bet if you can convince them of the reason why they should have a site and offer to do it for them and provide a monthly maintenance you'd do better.
Larry

Dentists WANT...."New Patients"!

2 Programs;

1) Send 8 1/2 by 5 1/2 Color Postcard with dentists photo and a Discount Coupon for a FREE Check-Up....to Newcomers to the area. (Get names from mailing list) (send me an email and I'll tell you the list I use for newcomers)
I've charged $2 per Postcard per Month with a $80 one-time set up fee.

2) Set up a website for dentist...that doesn't have to be monitored or changed (any changes the dentist wants, YOU do them) Again, send a postcard directing newcomers to go to the dentist's site. Site has a Link to a Page where they can log in for a Free CheckUp or Free Cleaning.

Don Alm

Set up a "Generic", dentist website for your town;

"SalemDentists.com"...."PortlandDentists.com"...et c (The big city domains like this are probably taken but, I've found the smaller towns aren't)

Provide LINKS to each participating dentist's website. Websites that YOU have set up and...provided each of them with a Link from your Main Site.

Again...you send postcards to NewComers alerting them to your "Generic" site and charge participating dentists a Flat Monthly Fee of $150.

And...why not expand this "Generic Town Site" to include many other business and professional websites...all with a Link to their site that you've set up for them.

Call it..."WelcomeToSalem.com"...."WelcomeToMarshall.co m"...

Charge a setup fee and monthly.

Don Alm

Originally Posted by Larry Foster

Just a thought.
Are you sure dentists want "self editable" websites?
I've seen it said that people don't want to learn to fish, just give them the dang fish.
Larry

Thanks for suggestion.

This is what I have seen looking at other companies that offer similar services - they do it all from creating the site, adding changes, writing other content, producing the newsletters and sending them out etc.

I have offered to make the changes for them but making changes themselves is just as easy.

The problem is creating content. I don't think they are interested in spending time writing about the pros/cons of tooth whitening, sealants, bridges etc.

I'm looking to see how I can offer a content creation service that adds original content for every customer.

Originally Posted by Unregistered

Set up a "Generic", dentist website for your town;

"SalemDentists.com"...."PortlandDentists.com"...et c (The big city domains like this are probably taken but, I've found the smaller towns aren't)

Again...you send postcards to NewComers alerting them to your "Generic" site and charge participating dentists a Flat Monthly Fee of $150.

And...why not expand this "Generic Town Site" to include many other business and professional websites...all with a Link to their site that you've set up for them.

Hi Don,

This is the new visitor program where you create a package for recent movers. It may be profitable to setup a new venture for this opportunity.

Thanks.

Here's the business model you should Study and Re-Create for a variety of Niche professionals...

One industry at a time...
http://case-studies.sitesell.com/loc...ness-john.html

Maybe as a SiteSell consultant...
http://services.sitesell.com/

Or maybe a Professional WordPress Blogging service for the Dental industry...

Always do your Homework and research well before starting Anything...

Go to the source and Ask Lots of questions and Test, Test and keep Testing until perfection...

Dental Forums, Social networks... Google out Dental Blogs etc. etc... And Chat...
http://forums.studentdoctor.net/forumdisplay.php?f=55
http://www.dentalfearcentral.org/dentalforums.html
http://studentdentist.ning.com/
http://patientdocs.net/

Don and Mark mentioned...
http://www.jerryjonesdirect.com/

Some very interesting Investing to Think about...
http://seekingalpha.com/article/2042...e-looks-bright

Phil