Wife Threatens Divorce-Must Sell 200K Astin Martin

Dear Ankesh,

Thanks for the statistics.

Your ESP is dead on.

My clients boss wants TOO MUCH for his car. We took a look at the 225 Aston Martin auctions on Ebay.

Only one - a 2006 model is in the 150K ball-park. And NONE of the 225 photos has a pretty girl fondling a fender.

Early days yet.

But since my client has access to Pretty girls. We figured we should use them to create some Extra HEAT.

Glenn

P.S. - As You know...One step offers don't work much. ALL this ad is meant to do is get guys to GO to the website. THEN our sales letter has to take over.

P.P.S. - No offense - But opinions from car fanatics are what we are looking for. Others are not in the target market for the ad.

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Originally Posted by Ankesh

Actually - its been proven that adding women's pictures help sell goods for more money. And proven by economists. Not admen.

Economists persuaded a South African bank to run some tests with their direct mail campaigns. Some 53000 letters were sent to businesses asking them if they would like to borrow money. Interest rates on all these letters varied.

Some letters had a picture of an attractive lady on it. Some didn't. The letters that did have the picture got as high a response rate as the letters that charged 4% lesser interest rate for borrowing money.

For eg: a letter that promised 4% interest rate might get 2% response rate.
A letter that promised 8% interest rate might get a 1% response rate.
But a letter that promised 8% interest rate and which had a picture of a woman would get 2 % response rate too.

Worked for banks. Might work for selling cars too.

might be better to spell the car name correctly

ASTON MARTIN

uk car buff peter

Dear Lombadas,

Thanks.

Good for you.

I didn't notice I'd Goofed the spelling until I looked it up on Ebay.

Aston Martin (not astin)

225 Aston Martins for sale on Ebay.

Only 5 with bids.

BORING.

I think that is because NONE of the cars is displayed with a lady in red Blue, Green, draped across the front of it. Which is how all expensive cars are sold.

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Thanks.

Glenn

Pete,

Thanks for expressing your thoughts.

As Gary Halbert said, "sell the Foxes, forget about the dogs".

In other words, what YOU or I or anyone here thinks of the ad means jack. WE aren't the market for the ad. Our Opinions mean diddly. The opinions of people who Want an Astin Martin - or - a Chick Magnet car is all that matters. And I'm pretty sure, they won't think the ad is Stoopid.

Michael Ross

P.S. Let me add... there's more than one way to skin a cat. Everything is worth giving a go.

P.P.S. The flip side is, Glenn KNows all this. And so, in That regard, I agree - our comments aren't Why the post was placed, but getting the auction link in was. BUT - so what? See Glenn's ad, visit the auction, and learn some stuff.

Dear Michael,

Thanks.

Good point about the Testing of the ad. ONLY affluent car fanatics are in our test group. (We did get some ideas here, tho.)

For the affluent - we'll have to turn it up a notch:

Offer A Personality Profile of Each Girl - INSTANT Handwriting Analysis

An Aston Martin Hypno Mind Map - for each Dancer

A GoGo Dancer Relationship Mind Map

(Use the Cliffhanger Curiosity approach to drive them to the website)


My client has already visited an UP-Scale club.

Says he has contacts at some modelling studios. Starving actresses. Should be interesting.

He asked, "How do I take photos of the GoGo girls when they only work at night?"

We've worked with several brilliant dancer consulting clients. Many of these young women support all their brothers and sisters. They are SERIOUS about it.

So we know...

A - Day - time - They go to the Tanning Salon

B - Day time - They visit The Gym

Day time. Girls not doing anything buy sweating and rubbing on tanning oil. Perfect time to take pics in front of the Aston Martin.

Glenn

It's a change from writing ads for other clients.

[Ankesh]

Originally Posted by Unregistered

Question #1:

We're testing the above ad.

My guess is we may need to add some personal info about the girls. To get affluent car owners to CHOMP at the bit to get to the site.

What kinds of info should we include?

Question #2:

Should we Test - Small pics of each girl at the bttm of the ad? Then tell them to go to the site for the Full size photos?

Thanks,

Glenn

Thanks Glenn for writing such an entertaining ad.

Instead of giving details about the girls, give details about the situations and stories. How girls honk at him at signals. How he gets better service when people see the car. How he doesn't have to wait in lines. How girls go out of control - which makes the wife mad.

Add a full size photo of girls around the car on the ad itself. And add a caption to it. That photo can work as your 2nd headline - attracting peoples attention.

On the website - you can always add more photos with more girls in different places.

You know - you could also create a video - interview the wife - make it funny - and add it to youtube. Might become viral. That way, you might have to spend less on advertising.

Dear Ankesh,

Thank you.

The ad was fun to write. We had to explain why he's selling it so fast. Why such low mileage.

We plan to take photos of the girls next to the car.

Ask them Open ended questions to elicit great answers: "What kind of jewlery would you wear to ride in an Aston Martin?" IF this car were yours, what would you do? Where would you go 1st?

Write down what the dancers do and say and ask about the car. All fodder to go into the Ad and the sales letter.

We recognize - that for affluent men.

We'll need pics, back ground on the girls. Info that makes them special, unique...

Curiosity arousing copy to go with the photos.

Thanks,
Glenn

P.S. - As you know, RICH people are bored. The want what they cannot buy. IF we make them EARN their way. Jump thru hoops to meet the girls.
We may get a few interested in the car too.

We're only marketing to rich car nuts. The only opinion that truly counts is the wallet vote.

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Originally Posted by Ankesh

Thanks Glenn for writing such an entertaining ad.

Instead of giving details about the girls, give details about the situations and stories. How girls honk at him at signals. How he gets better service when people see the car. How he doesn't have to wait in lines. How girls go out of control - which makes the wife mad.

Add a full size photo of girls around the car on the ad itself. And add a caption to it. That photo can work as your 2nd headline - attracting peoples attention.

On the website - you can always add more photos with more girls in different places.

You know - you could also create a video - interview the wife - make it funny - and add it to youtube. Might become viral. That way, you might have to spend less on advertising.