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  #1  
Old November 29, 2008, 07:16 PM
-TW
 
Posts: n/a
Default I *DARE* you to throw this refrigerator magnet away!...

I was at a friend's house and I happened to see this VERY clever promotional piece -- a refrigerator magnet... with a difference!

(I wish I had taken a picture of it for you guys to see)

It was for a heating oil company. Here's what made it different (+ IMPOSSIBLE to throw away)...

It had all the things you'd expect -- the name + phone number of the company, of course. But the main part of the magnet was A PHOTO OF THE HOUSE!

Yes, each magnet is custom made -- sort of.

It's a standard, generic magnet, pre-printed with all the co's info, etc. But the center of the magnet (approx 4/5 of the space) is taken up with the photo of the house, overlaid at the bottom with the company phone # (easy to do w/photoshop). That customized part (photo of house) was printed on a separate sheet of paper + GLUED onto the main magnet.

Sure, it takes a bit of work -- but the result is a promotional piece that CANNOT be thrown away! ------- Even if the house gets SOLD to someone else! --- I'm sure it would stay on the refrigerator, even then!

Anyhow, I thought it was pretty clever!

Cheers!

-- TW
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  #2  
Old November 30, 2008, 02:09 AM
Phil
 
Posts: n/a
Default Re: I *DARE* you to throw this refrigerator magnet away!... note for Ankesh...

Great idea! Nothing new though...

It's all about Brainstorming & spinning fresh New custom business ideas and specialty products out of proven business models that...
Cluck, cluck, my eggs are expensive than yours!
http://www.biztactics.com/bullet-eggs.php

Make sure to checkout more of Ankesh's excellent marketing stories throughout that site for some of your own Cluck, cluck, my eggs are expensive than yours!

http://www.google.com/search?hl=en&c...G=Search&meta=

Ankesh, I hope you're doing ok... Our thoughts and prayers are with everyone affected by the terrible tragedy in India... Please post when you have a chance so we know you are ok...

Phil

Last edited by Phil : November 30, 2008 at 02:13 AM. Reason: additional info
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  #3  
Old December 1, 2008, 11:53 AM
Adman
 
Posts: n/a
Default Re: I *DARE* you to throw this refrigerator magnet away!...

Hey Tim....when the "Magnetic Sheets" first showed up in office supply stores a few years ago....I thought a Photo of the House on it would make a Great Gift from the realtor that sold it.

These can be printed in full color with an Inkjet Printer. (It has to be a "Cold" printer)

I made up a few samples and went to local RE offices, offering them to agents for $35 each. Each agent already has a photo of the house they use in their ads so all they had to do was email me a jpeg.

Mine was 8 1/2 by 11 with 2 1/2" at the top for the agent info AND agent's photo....then a 5 x 7 photo of the house and below that a list of Important Phone Nos for referrence and at the bottom a 1 year Calendar (6 mos across and 2 down)

I then decided to remove the Calendar and started placing ads of businesses interested in reaching home owners, around the edges and across the bottom.

Nowadays, because home sales are half of what they were...I provide these to agents at NO charge and the ads provide a good income.

And...the agents LOVE these. They used to give a bottle of wine or a house plant but....when homebuyers see their own home in FULL Color...on a Fridge Magnet....they REALLY appreciate receiving it and....it goes up on the fridge where it will STAY (except for the stainless steel fridges, which I have to do some modifying)

The advertisers also LOVE these because they are getting constant exposure not only from the people IN the house but any visitors also see the Magnet with it's Advertisers, giving them more exposure.

I also provide these Fridge Mags to Car Dealers. I put a Photo of the Car Buyer standing in front of their new purchase. Someone at the dealeship takes the photos at time of delivery and emails it to me. I print out the mag on our inkjet and send back to the dealer in a striking "Gift" envelope.

Dealers LOVE these because their Name & Logo is at top and will be seen by every person entering the kitchen....giving them "Referrals"...which is why they pay me for these.

And...if they don't want to pay for my Magnets...I offer them Free. The ads of businesses wanting to reach Car Buyers....more than compensate for the dealer.

Don Alm
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