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Old October 22, 2019, 10:18 PM
Dien Rice Dien Rice is online now
Onwards and upwards!
Join Date: Aug 2006
Posts: 2,705
Default Another incredible example...

Originally Posted by Dien Rice View Post
Here's an example, from Joe Sugarman, who was selling the "Bone Fone" in 1979... A kind of personal audio device you draped around your neck. It was released, and started to sell well... Then Sony released the Walkman, killing his sales!

In his ad, he uses "virtual" showmanship...
Here's another (more recent) example... From International Living...

"Impossibly Blue Skies Against the Warm Turquoise Sea... Soft, White Sand Beaches, Tropical Palms Swaying in the Breeze..."
From the body of the ad...
"Leave your snow shovels and parkas...even your watch...behind because you won’t need them. And toss away your shoes while you’re at it—a bathing suit and a pair of flip flops is all you’ll need. Spend your days chasing a fish or two or nursing an ice-cold beer, and call that a good day’s work...

"After the sun goes down, head to your favorite beach bar and dig into a plate of freshly-caught seabass, shrimp, or lobster... Spread some good cheer with friends, dance to a reggae beat, and then amble off towards home."

(For a Belize and Caribbean Mexico Conference they are promoting for later this year...)

They don't really explain what it's like. They put you there, so you "experience" it yourself! "Showing" rather than explaining (but via text)...

By the way, this can also be done via audio (for radio and other audio ads, for example)...

Best wishes,

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