SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Reply
 
Thread Tools Display Modes
  #1  
Old September 30, 2020, 02:34 AM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 2,708
Default The Elmer Leterman story...

I stumbled across this great video - and wanted to share!

Elmer Leterman was one of Gordon Alexander's inspirations (you can search for where he's mentioned in previous posts)...

This video is called the Elmer Leterman story. It's about the technique Elmer Leterman used to set a sales record in New York - in the middle of the Great Depression.

It would probably still work today... (During the pandemic, you could do it with Zoom or Skype...)

The video is just 3 minutes long...

The Elmer Leterman Story
https://vimeo.com/5831350

Best wishes!

Dien
__________________
Reply With Quote
  #2  
Old September 30, 2020, 03:15 PM
GordonJ's Avatar
GordonJ GordonJ is offline
Administrator
 
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 2,717
Default Pick one from each column.

Quote:
Originally Posted by Dien Rice View Post
I stumbled across this great video - and wanted to share!

Elmer Leterman was one of Gordon Alexander's inspirations (you can search for where he's mentioned in previous posts)...

This video is called the Elmer Leterman story. It's about the technique Elmer Leterman used to set a sales record in New York - in the middle of the Great Depression.

It would probably still work today... (During the pandemic, you could do it with Zoom or Skype...)

The video is just 3 minutes long...

The Elmer Leterman Story
https://vimeo.com/5831350

Best wishes!

Dien

YES, I am a big Elmer Leterman fan, and Elmer Wheeler too. I had all their books, read a lot about them. The short video Dien has linked to, talks of his weekly meetings. He would put THREE people together every week, for over a decade. Never trying to sell anything, just bringing people together.

Now let me explain a concept, which could assist anyone trying to start a business...

Strategy. Tactics. Adjustment.

Or in business concepts, an IDEA with a PLAN.
The ACTION steps to take.

The ADJUSTMENTS as you implement.

We tend to fall in love with our first contact (which resonates) we make in any given field. In college, the first professor which sounds right to you, is often the one you will follow. Studies have shown this to be true.

In business, and I have a lot of anecdotal examples too, we tend to follow the first person who resonates with us.

In marketing, that could be a Dan Kennedy or a Jay Abraham or a Gary Vaynerchick or Tony Robbins. There are scores to choose from.

I teach people to pick ONE from each column.

One from the FOUNDATION. Pick a plan, or an idea. Doesn't matter which one.

Ones I like are.

Ben Suarez and the NPGS (Net Profit Generator System) formula.
Marlon Sanders and his AMAZING FORMULA.
MJ DeMarco The Millionaire Fastlane
Ray Dalio Principles of life and work
Or any number of STRATEGIC ideas on business.

We've discussed many here. Seth Godin, Jim Collins, Alan Weiss, and Gino Wickman and his EOS.

Guys like Wickman break down things, in his case, into 6 different areas:
Vision
Data
Process
Traction
IssuesPeople

Others may have different areas.

But if you PICK ONE strategy to follow, and
ONE tactical methodolgy

And ADJUST as you go, SOLVING PROBLEMS IN THE DIRECTION OF YOUR GOALS then you get the results.

The PROBLEM I've witnessed these past couple of decades is, many go sailing (selling) off on the current wind that is blowing.

Set a course, a destination, a stopping harbor and PLAN to get there and adjust as you go along.

Elmer's plan worked because he committed to it, stayed with over a decade and set records as he went along.

He knew WHAT he wanted, WHY he wanted it, then continued on in the direction of his goals.

Gordon

Last edited by GordonJ : September 30, 2020 at 09:14 PM.
Reply With Quote
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 09:56 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.