Marketing question: 1 method, a few methods, or many methods?

Hi,

At one point I helped put on daytrading seminars, and talking to attendees often brought out the point that newbie traders tend to think it's better to know 10 systems than one system, using the logic that you'll get 10 times as many signals and make 10 times as much money. It turns out that that logic is flawed, and that a trader who masters one system tends to do better than traders who 'know' ten trading methods.

I wonder if this truism applies to product sellers? Is it 'better' to master and apply one marketing method, such as JVs, than it is to 'know' and try to use 10 marketing methods? What if one can master a few methods, and sets up an organization to systematically use these few? Would that be better still?

What do you think?

Thanks in advance for all replies ...

Best,

- Boyd

I think everyone should have a marketing Canandar and use as many marketing methods as possible to test. Then use the best no matter how little or big.

I hope that helped.

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Hi Boyd,

Your question makes me think of Joe Cossman.

One of the things he teaches about is 21 ways of selling your product. I don't have them all memorized, but it includes things like selling by mail, selling through discount stores, selling through wholesalers and rack jobbers, selling with party plans, selling at fairs and expos, selling to the government, and so on.

That is, he prided himself on knowing a LOT of ways to get his product to market, and he always used multiple methods to sell his stuff. I think he credits that knowhow with a lot of his success. He says where most people only know 2 or 3 ways to sell something, he knows and uses a lot more than that.

There's no denying that Joe Cossman was a great and successful entrepreneur. (And if you can get any of his books or tapes, get them - they're great!) So there's one possible answer... :)

- Dien Rice

dno
> Hi Boyd,

> Your question makes me think of Joe Cossman.

> One of the things he teaches about is 21
> ways of selling your product. I don't have
> them all memorized, but it includes things
> like selling by mail, selling through
> discount stores, selling through wholesalers
> and rack jobbers, selling with party plans,
> selling at fairs and expos, selling to the
> government, and so on.

> That is, he prided himself on knowing a LOT
> of ways to get his product to market, and he
> always used multiple methods to sell his
> stuff. I think he credits that knowhow with
> a lot of his success. He says where most
> people only know 2 or 3 ways to sell
> something, he knows and uses a lot more than
> that.

> There's no denying that Joe Cossman was a
> great and successful entrepreneur. (And if
> you can get any of his books or tapes, get
> them - they're great!) So there's one
> possible answer... :)

> - Dien Rice