Click Here to see the latest posts! Ask any questions related to business / entrepreneurship / money-making / life NO BLATANT ADS PLEASE
Stay up to date! Get email notifications or |
|
SOWPub Business Forum Seeds of Wisdom Forum |
|
Thread Tools | Display Modes |
#6
|
||||
|
||||
The Prospect as Product concept seen today...
Quote:
Master Class is one example of Prospect As Product, and so are the many "schools, colleges, classes, etc." online today...Lynda, eDemy. coursera, skillshare, etc. They focus on the prospect, the BUYER, who wants to learn something, and there are several successful models. MasterClass has the yearly membership, and you can take as many as you want. Others offer an ala carte selection, pick and pay as you go. Now this is a repeat, but the best of all is found in the self improvement area, where there are different levels and many of these by faux authority. Take Resumes. Is there really a governing body of resume writers? NO, it is a made up Association (one that I should have done), and so are some of those NLP "certifications" passed out like samples at a Costco on a Sat. morning. But the concept is there. Instead of selling them a TV, or THING, or a piece of software, or a report or information... it is ALL about SELF IMPROVEMENT, with a purpose, an awful lot to do with income and money making, or more of it as you gain more education. It is the perfect business, once you get someone hooked, then just let addiction settle in, and WOWZA DOWZA, sis boom moolah a flowing. Titles help, as do degrees, or stripes on the uniform...all magnifiers to elevate the student and reward them too. I should do more with this, for sure. Gordon |
Thread Tools | |
Display Modes | |
|
|
Other recent posts on the forum...
Get the report on Harvey Brody's Answers to a Question-Oriented-Person