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  #1  
Old November 15, 2008, 02:07 AM
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Default New question re recent thread.

Hi All,

On a recent thread, there was a short discussion about "coupon books", in which Don Alm mentioned the Employee Discount Cards. This topic interests me, but am wondering: on a card "the size of a credit card", how is it possible to get 12 ads, all with the offer, name, address and phone # of the biz, all on one side of the card and still have it readable without the use of a magnifier? Also, since this is a plastic card which can't be hole punched, how is the advertiser assured the card holder doesn't use it a second time. Any insight you can offer would be appreciated. Thanks, Joyce
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Old November 15, 2008, 03:49 AM
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Default Re: New question re recent thread.

Joyce,

I'm looking at one right now. Exactly credit card sized. Yellow color, black ink hard plastic. It was a fundraiser for a local high school band. Has 3 ads on the front and 15 ads (3 across, 5 down) on the back. And yes, the ads are way too small for my eyes without reading glasses. Ads are all different. Some have address/phone info and some do not. There's an ad for Arby's that just
shows their logo and says: 10% off at all (city) locations.

The card sold for $10 and has a box on the bottom of the front for a signature where it says, "offers good for signee only". I can tell you that the advertisers didn't care if it was signed or not. They honored it. At least the ones I used the card with.

The other thing is, the offers weren't very good (as Don talks about in the 2 for 1 thread below). So, they didn't really care who used the card or how often. They made good money on every card using customer.

Big Red
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Old November 15, 2008, 07:35 AM
Pete Egeler
 
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Default Re: New question re recent thread.

You'll find more discussion of this program going on right now, along with a layout done by one of the members at:

http://localbizbuilders.com/index.php

It is being suggested that stores mark out their ad with a Sharpie once the card has been presented for redemption. (If coated in plastic)

Pete
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