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First, help me understand a few things.
I've never experienced writer's block, if anything I have thought diarrhea.
Daily news is always a good source for ideas.
You began writing blog posts, about jobs? Or getting them? Not sure what you wrote about.
As for getting customers, your process doesn't sound right to me. Tenured businesses, or established ones...consider Sam Walton going up against Montgomery Ward-Kresge-Woolworths-Ben Franklin-Murphy's...etc.
Don't worry about the other guys, differentiate. How?
First thing, you have to start with your customer. WHO? Lot's of different types of Resumes, high school kids need them, college grads for entry level, 25 year olds with some experience...career changers with ten years of experience...mid management, Executives, Academics....
So, start with who your ideal customer is going to be. Higher up the ladder the higher the cost of services.
Spend a lot of time identifying your customer, and the mistake to avoid is being a generalist to everyone...where the bulk of your competition lies in wait. Depending on where you live, become an expert.
I have a client who is on his way to becoming the PREEMINENT job coach for Atlanta HOSPITALS/medical. He has visited all the places where job boards could be, has begun to establish himself as the "SPECIALIST" in getting people jobs in health care and he is becoming swamped. See? He doesn't do resumes for general people, he custom designs them for specific job openings in his area.
But, even a generalist can do well with not much more than craigslist and superior advertising and a web presence. Offer your own freebie, 7 Secrets to Finding the Hidden Best Paying Jobs sort of a thing. Maybe by zip code, or whatever, make your capture page different and how many of these established or tenured marketers are using all the tools we IM people use?
An auto responder funnel? Facebook ads? YouTube videos?
TommyBoy, go back and revisit some of those sites and ask yourself if they are maximized, are they using PUSH OR PULL marketing? I think you will see things slightly differently from this perspective.
PRESENTATION to the
at the right time
in the right place
is my whole Crux of my business. And I always start with my PROSPECT as my product, the prospect first approach.
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