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A Ben Suarez strategy eh?
Just stay out of prison, OK? Maybe Ben is penning his version of the Boron letters, hopefully.
SCI used this exact toll strategy for the Vermont Folk Medicine, an old story here, yes...but now, in my best Paul Harvey (RIP) voice, the rest of the story. While at SCI I was under the supervision of Rod Napier, the COO at the time and was assigned to the Hanford Press Division, run by Chip Klingaman. One of my jobs was to sort through SGS (Sales Generator Systems) looking for products to market. One of my Rod assignments was to look for opportunities in the old "Astrology" markets, where Ben likes to forget it was his first WINNER. This market was (and IS) a huge market. Anyhow, we looked for things LUCKY, like charms, amulets, etc., because we had a great jewelry buyer and Lindenwold Jewelry, also run by Chip, was doing gangbusters. The idea was to create a family of products around the LUCK and "magic" type stuff, actually into the fringes of New Age stuff (which Ben hated) but the rest of us were looking for established markets. It was my OPINION, that the HIKUTA work fell into this category, over the protests of the martial artists on board, "apples and oranges" said they, and me..."magic is magic". One of our top copywriters who would later create a cross sprinkled with sand from Jesus' tomb, was a devout person who thought magic was the work of the devil. I think she also created Pope on a Rope to shower with when Pope John Paul passed away... anyhoo, I was able to test (outside of SCI) some promotions on this "luck" stuff and found it was a lucrative market. TODAY, it is so much easier to find these groups and one of my favorite Remote Direct Marketers was Al G. Manning, a prolific writer who sold "prayers" for the most part...spells, incantations, all things White Magic, or so he said. I considered the Scientologists I encountered in 1970 as being in this fringe But there are tons of abandon "Paper and Ink" projects you can pick up and create for nothing. Even old Public Domain stuff can be used to create a toll position, here is an example: Wallace Wattles. There are dozens of sites and tons of books selling Wattles stuff. Some have taken this public domain info and created courses around it. But like everything, it is the MARKETING and promotion and online the TRAFFIC source and the INTERSECTION of the traffic and the Promotion which determines success. I am seeking the rights to several old books on a different topic, the hardest part is tracking down the current Copyright holders, the Copyright is in many cases part of the estate and the heirs are clueless and often don't even now they own them, or if they do, think they have treasure and want bars of gold up front. But, there is plenty of gold to be found in the book "takeover" or reissue market (or exclusive rights)... IF you can write a promotion and get targeted traffic to it...ah, the fine print. Gordon Quote:
Last edited by GordonJ : June 29, 2015 at 10:08 PM. |
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