TOTALLY SUDDEN (+ troublesome) mindset shift - anyone else?

I'm doing much better now, thanks.

I'm assessing + reassessing things. Kind of a mind-boggling process.

I went to the link with the ebook you recommended -- thanks. I haven't read the book yet ... also there's another book on that same page that looks good too.

Some of the suggestions on this board have been confusing + conflicting.

Ex...

A) One side says to approach prospects with a very specific + DEFINITE offer for ONE particular service or product. The other 'side' say s NOT to do that, but rather to build up trust (in general) over time, and NOT to offer anything specific. Like, "I do [general category], and if you ever need anything like that, give me a call..."

My gut (+ experience + reality) tells me it's generally better to do the former, not the latter.

B) One side says, "HELL! If the prospect doesn't say YES right away, I just tell them "too bad" (in effect), and merely move on to the next prospect. This brings to mind the cliche "Mr. GRUFF," salesperson in a plaid jacket, chomping on a cigar. The "other" side says the opposite -- with concepts like, "the sale begins after the prospect says no," and, "the average prospect says NO 7 times (objections) before they say YES."

My gut (+ experience + reality) tells me to go with the latter philosophy, not the former.

But you can see how these opposing bits of 'advice' seem to 'disprove' and discredit one another, yes?

-- TW

PS: If I adopt M. Ross' perspective, I'd have to conclude that people like Zig Zigler are the anti-Christ -- that the glass is half-empty, and anyone who tells you otherwise is El Diabolo -- and I know that's not right.