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Thanks Glenn! That's a pretty much guaranteed moolah-making idea...
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Somehow, your posts always stimulate my mind... Actually, this solves a problem for me... I've done some PR work before. For example, I did some PR work for a restaurant, and got them a number of articles in various local newspapers, including a big metropolitan daily. And it worked! It generated interest, and brought customers in through the door... Many customers mentioned the newspaper articles. Not only that, but (especially with a review in a big metropolitan daily newspaper), people were traveling across town to go to the restaurant. This had never happened to them before... Now... here's the problem with PR I hadn't yet quite solved... One PR method I've read about is to "piggyback" on current events that are being written about. If it's a "big" story, many reporters are looking for a "new angle" on the story. If you can give them a new angle on the story, it could be a chance to get a mention in the newspaper/magazine/blog etc. My problem was that, check out most current events... they're very negative! It's very hard to piggyback a promotional story on news topics like - ebola, murders, kidnappings, etc. It just doesn't work... However, your idea is great... Why not piggyback on another PR event! In this case, on a big upcoming movie, guaranteed to get publicity! I love the idea... One of your earlier posts, of Chelsea Handler posing on a horse mimicking Putin (with a dash of controversy mixed in), was like that too, since Putin was clearly doing a publicity stunt, and Chelsea Handler "piggybacked" on it... Great stuff! Thanks Glenn, this is a pretty much guaranteed money making idea - if you put it into action... - Dien |
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