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Creating a great headline
Hi everybody!
I'm new here and also a newbie to internet marketing. I look forward to participating in this forum. I would like to ask for some help. I am putting together a simple one page website. It's basically a newspaper ad for the internet. Not really a salespage. Anyway, I have done some research and am a bit confused right now. From info overload I guess. Can anyone offer me some tips as to how I can go about creating a killer headline? Thanks. |
#2
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Get this book...
http://book: 'Great Headlines Instantly'
Here's ONE place you can find it (many other places offer it cheaper -- ex: ebay)... www.mastercopywriters.com/headline.htm |
#3
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Re: Creating a great headline
Hi Gary,
Welcome to SowPubs... The Secrets are all in Google... Study the Best sellers in ClickBank and throughout the web... Start researching & collecting a swipe file of Top Google Adwords and other PPC ads written by the PPC masters in mega niches... Especially the PPC Ads that keep running & running... http://www.energizer.com/energizer-b...ny-center.aspx A few other Quick picks... http://www.bookshaker.com/drupal5/10...nes-every-time http://www.googlelady.com/416/10-kil...-adwords-tips/ http://www.copyblogger.com/how-to-wr...nes-that-work/ http://www.copyblogger.com/magnetic-headlines/ http://ezinearticles.com/?19-Rules-F...ines&id=194898 http://www.marketingyourrestaurant.c...ic/86.cfm?sd=2 http://bensettle.com/blog/category/swipe-files/ Hangout with these guys too.. http://www.successdoctor.com/ http://www.copywritersboard.com/ Study David Frey's formulas and use them... http://www.sowpub.com/forum/showthre...ight=postcards Phil Last edited by Phil : April 19, 2008 at 06:28 PM. Reason: additional info |
#4
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Oh, and -- don't forget this...
The only way to see if the h'line you create is any good, is to TEST it against another h'line. Use a/b split testing to do that. Then keep trying new 'challengers' until you get better + better h'lines.
Testing is the ONLY real way to come up with the best h'line. -- TW |
#5
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Can You Create A Great Headline From A Formula?
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The book "Tested Advertising Methods" by John Caples has some excellent advice on creating headlines. These are all "split-tested" from his years in advertising. I don't have the book in front of me right now, but there are some general formulas that have been "proven" to work and get attention... A few of them are (from memory)... - Headlines with the word "New" - Headlines that contain news - Headlines that induce curiosity - Headlines that promise a benefit to the reader Here's a summarized list... http://www.leaseabusiness.com/index.php?detailed=4 At least some of these are from the Caples book... But check out the book for more details... Hope that helps! Cheers Dien
__________________
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#6
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"They laughed when I wrote a headline using a formula..." dno
ha!
-- TW |
#7
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"Do you make these mistakes in formula headline writing?" or...
"Who else wants to make money using formula headlines?"
or "Cleveland man swears under oath his headlines are not copied." or "Now you can make big money using formula headlines -- even if you've never typed a single word, and you don't even know English!" etc. etc. Cheers! -- TW |
#8
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I'd forgotten I had written this one (just for fun)...
"They all laughed when I bought life insurance,
but when I got run over by a truck..." Cheers! -- TW |
#9
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"Do you make these mistakes in English?" and TIMING (link to Gordon's post)
Quote:
TW - after reading those headlines, I've whipped out my wallet and am ready to buy! By the way, Gordon wrote a great post on the "Do you make these mistakes in English?" headline not too long ago... and the importance of its TIMING. I haven't seen this stuff anywhere else - it's very valuable stuff... Here's his post... http://www.sowpub.com/forum/showthread.php?p=19888 (Gordon's is the 2nd post in the thread.) Cheers Dien
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#10
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Re: Creating a great headline
Thanks for all the great information! I do appreciate it.
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