Creating copywriter worker bees...the disappointing state of creativity.

[Dien Rice]

Originally Posted by GordonJ

I think these "Copywriting schools" are turning out worker bees (good for those who need the COMMODITY of copy)...and it is so refreshing to talk to an actual CREATIVE, someone who can think, and brainstorm, and see the bigger picture of ownership...

and all the perks and advantages that come with that TOLL position...

rather than the very myopic, microscopic view of a paycheck.

Where has Entrepreneurship gone?
Where is the desire to create and build something?

Hi Gordon,

Thanks for sharing this!

It's true, you can make great money with good copywriting skills...

However, I remember reading somewhere, that the average income of all copywriters is not that high...

(Of course, what people call "copywriting" sometimes leaves a lot to be desired!)

You can make big money doing big jobs for clients... Especially if you are one of the rare talents who can write controls for companies like Rodale and Agora...

That's a very competitive field... You're up against some pretty tough competition!

But you also gave the solution to this problem!

Which is... Writing copy to sell your own products, if you can actually write copy that sells...

Some of the greatest copywriters, as you point out, created/developed/acquired their own products. In some cases, they exclusively wrote copy for their own products.

Joseph Sugarman is routinely spoken about as being one of the world's top copywriters. He exclusively wrote copy and created infomercials for his own products (JS&A, BluBlocker)...

To my knowledge, another amazing copywriter was Bud Weckesser (as you mentioned). I could be wrong about this, but to my knowledge, he also only wrote copy for his own products too (published by Green Tree Press)...

Harvey Brody is an amazing copywriter - he has a style like no other, but it works. He's written copy exclusively for his own products, as far as I know...

If you're a copywriter - presumably you can write! So, there should be nothing stopping you from putting together an infoproduct...

So, the problem (of low copywriter income) has a solution - and you hit the nail on the head!

Best wishes,

Dien