For all you "Non-Sales" people......

Here's a technique you can try that "might" get you past your "shyness".

A buddy called me one day and asked me to accompany him to a plant on the south side of Chicago.

This company was making a Water Purifier that sat on the sink. You'd run water thru it to get "Pure, Filtered" water. (I think it had charcoal in it)

My pal wanted me to consider buying a bunch of these and trying to "sell them door to door to homeowners".

After some checking, I was assured the units were of good quality and pulled my buddy aside and asked him how he had planned on selling them.

He told me he wanted to go door-to-door...give a pitch on the benefits of filtered water...give a price and offer a discount IF they bought right now!

I told him I had a better idea;
We would "Puppy-Dog" these things!

We bought 144 units (a gross) and that eve I put together our "pitch"...which was..."Hello Mam, we're introducing our Super Water Filter in this area. This unit will remove the chlorine taste...etc"...more benefits as to WHY this woman should have this unit in her home.

And I would finish by saying, "And...to show you how much I believe this unit will do what I say it will do...I WOULD LIKE TO LEAVE THE UNIT WITH YOU FOR 1 WEEK...AT NO CHARGE OR OBLIGATION! May I hook it up and show you how it operates?"

I left the unit and came back the next week FOR THE MONEY!

Granted...we didn't sell 100%...but I'll bet we sold over 80% of those we placed.

We did the same thing with Bars & Retsaurants.

The "Puppy Dog"!

Just like a puppy. Puppies are so cute and cudly, you DON'T want to give them back after you've had one for a few days. They GROW on you.

So...you could try selling your Drill Bits via the "Puppy Dog" technique by leaving the bits and returning in a week to collect.

There's LOTS of items you could "puppy-dog".

Only drawback is you have to buy a batch of units and wait a week to get paid.

Food for thought.

Thanks for reading.....Don Alm


$800 A Day Renewing Wood Decks!

dno
> Here's a technique you can try that
> "might" get you past your
> "shyness".

> A buddy called me one day and asked me to
> accompany him to a plant on the south side
> of Chicago.

> This company was making a Water Purifier
> that sat on the sink. You'd run water thru
> it to get "Pure, Filtered" water.
> (I think it had charcoal in it)

> My pal wanted me to consider buying a bunch
> of these and trying to "sell them door
> to door to homeowners".

> After some checking, I was assured the units
> were of good quality and pulled my buddy
> aside and asked him how he had planned on
> selling them.

> He told me he wanted to go
> door-to-door...give a pitch on the benefits
> of filtered water...give a price and offer a
> discount IF they bought right now!

> I told him I had a better idea;
> We would "Puppy-Dog" these things!

> We bought 144 units (a gross) and that eve I
> put together our "pitch"...which
> was..."Hello Mam, we're introducing our
> Super Water Filter in this area. This unit
> will remove the chlorine
> taste...etc"...more benefits as to WHY
> this woman should have this unit in her
> home.

> And I would finish by saying, "And...to
> show you how much I believe this unit will
> do what I say it will do...I WOULD LIKE TO
> LEAVE THE UNIT WITH YOU FOR 1 WEEK...AT NO
> CHARGE OR OBLIGATION! May I hook it up and
> show you how it operates?"

> I left the unit and came back the next week
> FOR THE MONEY!

> Granted...we didn't sell 100%...but I'll bet
> we sold over 80% of those we placed.

> We did the same thing with Bars &
> Retsaurants.

> The "Puppy Dog"!

> Just like a puppy. Puppies are so cute and
> cudly, you DON'T want to give them back
> after you've had one for a few days. They
> GROW on you.

> So...you could try selling your Drill Bits
> via the "Puppy Dog" technique by
> leaving the bits and returning in a week to
> collect.

> There's LOTS of items you could
> "puppy-dog".

> Only drawback is you have to buy a batch of
> units and wait a week to get paid.

> Food for thought.

> Thanks for reading.....Don Alm

Hi Don,

Thanks, excellent post. :)

I was wondering, if you're using the "puppy dog" technique, do you have to ask them to sign something?

I guess I'm wondering if there's ever a problem of people saying "I don't know what you're talking about", and pretending that they didn't get anything from you, and won't pay for it either.... I presume they have to sign some kind of agreement, is that right?

Thanks!

- Dien

"just making some money"...I have been involved in some recent discussions on another board about things that students, (and others), could do to make some "ready cash" during the summer...We discussed the "painting numbers on the curb" idea and the "detailing cars" deal...I have some personal knowledge of these things!...I knew a man in Dallas who made $3000 in one month painting house numbers on curbs!...This is "very" viable and if you have transportation, "motivation" and have no physical limitations you can make a good buck with this!...The same goes for the "detailing cars" thing...If you have a little "gumption" and can talk to people, you can make some "real" money here!...There are several persons in the DFW area who are really "cleaning up" with this!...(Please excuse the pun!)...

Geez!...I am beginning to sound like Don Alm!...But that's O.K., there is absolutely no doubt in my mind that Don knows what he is talking about!...He has "been there, done that" with "most" of these things!...

In my own humble opinion, what stops "most" people from ever making any "real" money with this stuff is the fact that most all of them require "WORK!"....

Just the thoughts of one old man who has come back, (literally), from the dead!........Rooster

Hi Don,

> Thanks, excellent post. :)

> I was wondering, if you're using the
> "puppy dog" technique, do you have
> to ask them to sign something?

> I guess I'm wondering if there's ever a
> problem of people saying "I don't know
> what you're talking about", and
> pretending that they didn't get anything
> from you, and won't pay for it either.... I
> presume they have to sign some kind of
> agreement, is that right?

> Thanks!

> - Dien

Oh Yes, Dien....we have them sign a simple agreement which says;

" ALM & ASSOCIATES

RECEIPT FOR MERCHANDISE

Address________________________________________

Town__________________________________

Name____________________________________________

I have received this day, a ____________________, on a One Week Trial Basis. After the Trial period if I decide to keep the item I will pay for it, otherwise I will return it to the salesperson.

Received By____________________________________

Print Name

Signature______________________________________

Date_______________"

The main reason why this works so well is....what is called in the area of "Sales Psychology" is....."RISK REVERSAL"!

The customer is NOT "risking" a thing! If they don't like the product...they just return it.

And, Yes, there were people we had trouble collecting our units from. Mostly having trouble finding them home. Only once did we have someone blatantly lie about ALREADY paying for the unit. She was a heavy drinker and drunk when I arrived and instead of standing there arguing with her about whether or not the unit was paid for or not...I just walked away.

I COULD have gone to the Police Dept and signed a Complaint of "Stolen Property" but...wasn't worth the hassle to me. I was making too much moolah to waste time on "negative" things.

Don Alm

> Hi Don,

> Thanks, excellent post. :)

> I was wondering, if you're using the
> "puppy dog" technique, do you have
> to ask them to sign something?

> I guess I'm wondering if there's ever a
> problem of people saying "I don't know
> what you're talking about", and
> pretending that they didn't get anything
> from you, and won't pay for it either.... I
> presume they have to sign some kind of
> agreement, is that right?

> Thanks!

> - Dien




Home Based Money-Makers

Hi Dien:

This so called puppy dog method was used several years ago by a then multi-level marketing company selling tap water filters. It was a way of getting in the door to sell a full house system - nothing new - most people involved in mlm from many years ago will remember it - wasn't a great success back then.

Bud

...is because only 1 "salesperson" out of 1,000 will actually go out and "DO THE JOB"!

For some strange reason...MOST peopl do NOT like "face-to-face" selling....which means there will ALWAYS BE ROOM for people like ME who do!

Don Alm

> Hi Dien:

> This so called puppy dog method was used
> several years ago by a then multi-level
> marketing company selling tap water filters.
> It was a way of getting in the door to sell
> a full house system - nothing new - most
> people involved in mlm from many years ago
> will remember it - wasn't a great success
> back then.

> Bud




Some of my "Sales" programs

Don you've raised an interesting issue:
face to face selling...

Personally I think most people are involved
in some type of face to face selling everyday:
even if it is selling an idea, service, or
yourself...

But when it comes to selling a product, it's
been important to me to sell something which
I believe in....

Just wondering if you think selling has more
to do with technique or if people who are
enthusiastic about quality products can be
good salespersons...

Interested in your thoughts on this...

..is because only 1 "salesperson"
> out of 1,000 will actually go out and
> "DO THE JOB"!

> For some strange reason...MOST peopl do NOT
> like "face-to-face"
> selling....which means there will ALWAYS BE
> ROOM for people like ME who do!

> Don Alm

Hi,

Real early in the morning I was channel surfing while drinking my first cup of the day and I saw an infomercial that gave a 1-800 that you could call and get a free tape.

Of course I called and talked to a rather good saleslady. She tried to get me to take the course they were selling, which was a multi-hundred dollar course, for a free 30-day trial. All I would have to pay was shipping. She heavily emphasized the risk-free aspects of this puppy dog, and how easy it would be to split the payments if I decided to keep it.

I said "Thanks, but I'll just take the tape if that's all right." It was a cute puppy dog, though.

Best,

- Boyd

Some of the cosmetics companies, like Mary
Kay, use the 1/2 "puppy dog" technique(he he)
which is: you put the makeup on now and let
us know what you think. Of course if the product
is good then you'll buy something right on
the spot...

Hi,

> Real early in the morning I was channel
> surfing while drinking my first cup of the
> day and I saw an infomercial that gave a
> 1-800 that you could call and get a free
> tape.

> Of course I called and talked to a rather
> good saleslady. She tried to get me to take
> the course they were selling, which was a
> multi-hundred dollar course, for a free
> 30-day trial. All I would have to pay was
> shipping. She heavily emphasized the
> risk-free aspects of this puppy dog, and how
> easy it would be to split the payments if I
> decided to keep it.

> I said "Thanks, but I'll just take the
> tape if that's all right." It was a
> cute puppy dog, though.

> Best,

> - Boyd