GordonJ
January 15, 2018, 12:47 PM
Gordon, thank you for sharing this!
I'm a big fan of Bud Weckesser's ads... They're awesome. And proven effective.
He was also great at using curiosity, in my opinion...
I've read somewhere or other that people get more dopamine from the anticipation of getting something, than the reward itself.
It's like planning the holiday could be more rewarding than the holiday itself!
...What other wisdom have you been hiding from us, Gordon? ;)
Best wishes,
Dien
You are 100% right, ANTICIPATION. The thrill of getting the package from Amazon. The waiting for it. In writing copy, I prefer the BRIDGE approach.
You are on this side, but across that bridge is YOUR answer. Remember the ad with Mary doing something, and it asked what is this woman doing? YES, a very curious attention getting ad and we belive Dan Kennedy said it was his favorite Weckesser ad too, and the letter from the lady accusing them of strangling an owl was a real hoot to boot.
Anyhow, recently there was a discussion on Facebook group re: twitter remarks on the use of syllables and such.
WE have discussed this decade ago,
Poetry. Witty words. Sing song sounds. Allegorical alliteration.
I like to investigate the WHY. I think much of what is written about copy writing from some of the old masters, just isn't true any more.
And as I read some 40 years ago about Multiplied Nerve Gap power, with some skepticism, lo and behold, the neuroscientists have actually proved some of these "new Age" or what we call Woo-Woo types
to have been right.
Frank Rudolph Young's study into brain chemistry had a lot of speculation, only recently have they been able to confirm that INDEED, positive thinking does accelerate the jump from axon to dendrite.
We have a huge library of how the brain works, but the literature on using it for persuasion and influence is almost all anecdotal.
I have always wanted to know whey the 95% did NOT BUY, albeit, a fortune may have been made from the 5% who did. Only Dan Kennedy has really given us much in the way of number of attempts to the NO, and that is, in my opinion, very anecdotal and specific to the list...I want bigger answers, although they seldom add to the bank account, but they do add to my satisfaction and happiness.
We have discussed why alliteration works. Why the brain thinks in 3, why the Toastmasters and Great Orators teach the 3...Friends, Romans and Countrymen.
Why using known meter, and even allegory (my fav) in story telling gets right to the brain.
We've really discussed this, unfortunately, unless someone sees an immediate financial benefit, they tend to leave this kind of knowledge alone.
Too bad, cause some of these guys who were exposed to this stuff a decade ago are still struggling, whereas, a handful of people ASKED the follow up questions, did they get beyond the cryptic message to the kernel of knowledge they could use, the kernel they could plant, grow and have a harvest of happiness from.
KNOWING how the brain works, is a part of it, and not necessary at all...but knowing how PLUS applying and using what you know, is a powerful combination.
Most of us, unfortunately FORGET to use what we already know.
No secrets here, all the cards have been put on the table.
GordonJ
I'm a big fan of Bud Weckesser's ads... They're awesome. And proven effective.
He was also great at using curiosity, in my opinion...
I've read somewhere or other that people get more dopamine from the anticipation of getting something, than the reward itself.
It's like planning the holiday could be more rewarding than the holiday itself!
...What other wisdom have you been hiding from us, Gordon? ;)
Best wishes,
Dien
You are 100% right, ANTICIPATION. The thrill of getting the package from Amazon. The waiting for it. In writing copy, I prefer the BRIDGE approach.
You are on this side, but across that bridge is YOUR answer. Remember the ad with Mary doing something, and it asked what is this woman doing? YES, a very curious attention getting ad and we belive Dan Kennedy said it was his favorite Weckesser ad too, and the letter from the lady accusing them of strangling an owl was a real hoot to boot.
Anyhow, recently there was a discussion on Facebook group re: twitter remarks on the use of syllables and such.
WE have discussed this decade ago,
Poetry. Witty words. Sing song sounds. Allegorical alliteration.
I like to investigate the WHY. I think much of what is written about copy writing from some of the old masters, just isn't true any more.
And as I read some 40 years ago about Multiplied Nerve Gap power, with some skepticism, lo and behold, the neuroscientists have actually proved some of these "new Age" or what we call Woo-Woo types
to have been right.
Frank Rudolph Young's study into brain chemistry had a lot of speculation, only recently have they been able to confirm that INDEED, positive thinking does accelerate the jump from axon to dendrite.
We have a huge library of how the brain works, but the literature on using it for persuasion and influence is almost all anecdotal.
I have always wanted to know whey the 95% did NOT BUY, albeit, a fortune may have been made from the 5% who did. Only Dan Kennedy has really given us much in the way of number of attempts to the NO, and that is, in my opinion, very anecdotal and specific to the list...I want bigger answers, although they seldom add to the bank account, but they do add to my satisfaction and happiness.
We have discussed why alliteration works. Why the brain thinks in 3, why the Toastmasters and Great Orators teach the 3...Friends, Romans and Countrymen.
Why using known meter, and even allegory (my fav) in story telling gets right to the brain.
We've really discussed this, unfortunately, unless someone sees an immediate financial benefit, they tend to leave this kind of knowledge alone.
Too bad, cause some of these guys who were exposed to this stuff a decade ago are still struggling, whereas, a handful of people ASKED the follow up questions, did they get beyond the cryptic message to the kernel of knowledge they could use, the kernel they could plant, grow and have a harvest of happiness from.
KNOWING how the brain works, is a part of it, and not necessary at all...but knowing how PLUS applying and using what you know, is a powerful combination.
Most of us, unfortunately FORGET to use what we already know.
No secrets here, all the cards have been put on the table.
GordonJ
