Branding forums

[Dien Rice]

This is from Laura Ries' blog... Apparently it's a gas station (or "petrol station" for the Brits, Aussies, and Kiwis here)...

http://ries.typepad.com/photos/uncategorized/kum_sign_1.jpg

http://ries.typepad.com/photos/uncategorized/kum_pump.jpg

Hmmm... No comment on the name needed!

On the other hand, it could get people talking!

The actual blog entry is here! http://ries.typepad.com/ries_blog/2006/11/brand_names_tha.html

Cheers :)

Dien