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January 14, 2008, 03:46 PM
Based on the information and recommendations by Phil, I have been doing research on the idea of generating online leads for offline small businesses, by using offline and online advertising methods.

What would be the best way to track and sell these leads to businesses?

1) Create coupons that visitors could print and try to track them.

2) Just do a monthly subscription amount and the business gets as much business as possible.

I like the idea of using coupons the best, as the business pays for exactly what they get, and I can track exactly what they are getting. But tracking those leads seems to be a challange using online lead generation methods.

Any solutions to this?


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