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January 18, 2008, 08:11 AM
Thanks TW.

2 things you can do:

1. Surround yourself with people you know think differently - people who never think "this can't be done" - but automatically think "how can this be done." Take your ideas to them first.

2. While discussing your ideas with everyone else, create a build up. For eg: telling them to create a one page website is a big jump. Instead, first show them a long direct mail salesletter. Tell them how well it did. Discuss how you think that websites provide a similar platform. And then ask if they can put up a webpage that is similar to those long salesletters.

People think we are strange because they haven't followed our thought process. And they can't make the jump.

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