Dien Rice
July 3, 2012, 10:58 PM
There was no reason for groupon or for a business to use them!
Here is the breakdown:
Sell a service for 50% of normal cost
Pay groupon half of what you receive
Train the groupon customers they can get 1/2 price on what you normally sell for full price
Make your full paying customers wait until you take care of the 1/2 paying customer
Spend a good portion of your time (sometimes over 90% of your time) taking care of these customers that cost you 75% your normal rate.
lather, rinse, repeat - probably not more than once!
Hi Charlie,
You make a good point! The Groupon model, I think, is pretty flawed...
I wonder if it's "fixable" - so that it really is "win/win" for everyone. (As it is, right now, I think most businesses who use Groupon end up getting "screwed"... That's why they don't come back. So Groupon has to find more and more suckers - I mean businesses - as customers...)
If this problem could be fixed... hmm...
(Just thinking out loud!)
- Dien
Here is the breakdown:
Sell a service for 50% of normal cost
Pay groupon half of what you receive
Train the groupon customers they can get 1/2 price on what you normally sell for full price
Make your full paying customers wait until you take care of the 1/2 paying customer
Spend a good portion of your time (sometimes over 90% of your time) taking care of these customers that cost you 75% your normal rate.
lather, rinse, repeat - probably not more than once!
Hi Charlie,
You make a good point! The Groupon model, I think, is pretty flawed...
I wonder if it's "fixable" - so that it really is "win/win" for everyone. (As it is, right now, I think most businesses who use Groupon end up getting "screwed"... That's why they don't come back. So Groupon has to find more and more suckers - I mean businesses - as customers...)
If this problem could be fixed... hmm...
(Just thinking out loud!)
- Dien
