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Old October 19, 2021, 02:34 PM
Dien Rice Dien Rice is online now
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Join Date: Aug 2006
Posts: 3,369
Default A "judo-ish" business...

Hi Gordon,

What I like about this is that it's a bit like a "judo strategy"...

Though not really...

Judo is where you use your opponent's strength against him or her...

In this case, you're the "little guy" - but you're using the collective "strength" of the all the restaurant's customers to create a business...

You leverage the restaurant's strengths, for your profit!

(Though they benefit too... as do the advertisers...)

We should find more businesses with this "judo-ish" type of approach...

Best wishes,

Dien

Quote:
Originally Posted by GordonJ View Post
First look at "traditional"

https://www.google.com/search?q=rest...D_enUS882US887

You will see dozens of placemats, complete with many ads on them.

Being someone who sold advertising to restaurants, these sort of placemats have too much slop and mess for me, too much run around, too many ads.

Friend Steve DiMarco has redone these. His have four ads on them. The restaurant gets 5,000 free PLUS a brand new menu board.

It is a one day, maybe just a few hours of work. YOU could pocket 400 to 500 dollars by giving away FREE menu boards and FREE PLACEMATS.

NOT 16 ads.
NOT 12 ads.
Not 8 ads.

FOUR SIMPLE one in each corner ads, with a lot of room in the middle for the restaurant to use too. Don't believe me? Search for advertising placemats and see for yourself.

NO ONE in the industry is doing what Steve does. A board and a placemat, and if any restaurant doesn't want it, guess what, plenty do.

Give away a board and 5k mats, you make $500.00 dollars. Give away just the placemats, you make 400 buckeroos.

Giving away for FREE to restaurants and offering a great deal to advertisers too, a win, win, win situation for anyone who can walk into a restaurant and show them the deal.

First time, Steve had to call on 5 people to sell four ads, I'm sure he'll get better at this, ha!

Gordon

PS. If anyone is interested, send me an email, [email protected] and put PLACEMATS in the subject header.
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