Let's brainstorm about the menu desk

...people (like ME) CHARGE for our "information"!

You folks can keep "guessing" on "how" to create this product...how to market it....price to charge...etc

but...until ONE of you actually goes out and DOES IT....you WON'T KNOW!

In January I will have created the product AND successfully sold it...and then I "may" offer it up in my arsenal of programs for sale.

Then again, I might not.

Don Alm

> Well, Donny's got me hypnotized by one of
> his ideas again. Darn him for presenting
> such simple marketing ideas! Darn him!

> Ok, so the menu desk. All I'll say about it
> is that I have a nice stand alone lectern
> sitting in my living room as we speak. How
> it got there is anybody's guess. The last
> few days have been a daze. All I can think
> of is menu desks.

> Here are my questions for anyone who wants
> to help me ponder them:

> 1. Every restaurant seems to have a menu
> with different dimensions. I want them all
> to generally fit in a 10 x 12 leather 3 ring
> binder. How in the hell am I going to manage
> that? Do I just stress that I will be
> chopping them to bits? Offer to put in a
> million hours of my own time typesetting
> them all over again?

> 2. Price points. I've never sold to
> restaurants before. My ideas in no
> particular order. $495 for the year. $95.
> $195. $30/month. $20/month. Who has dealt
> with restaurants before? Who hasn't but has
> an opinion anyway? Basically what I want to
> get it done asap, so I can't have some
> restaurant thinking it over for months. I
> want the sale fast. I think I can get an
> appointment and the owners attention easy.
> But what price points will float his boat?
> I'm leaning towards $30/month for 5-10
> motels. What do you guys and gals think? If
> I do it per month, even with a one year
> contract in place, I'm figuring I'd be lucky
> to get paid by half for the entire year.
> Probably less than that. But half paying $30
> a month would be enough to make it work like
> gangbusters for me (but don't tell the other
> half who don't pay that, I'll still be one
> tough nosed SOB when it comes time).

> 3. How hard of a sale do you think it will
> be? Seems like I'd want it if I had a
> restaurant, but maybe that's just what I'm
> hoping the owners want.

> All I can offer in return is my brainpower
> in finding answers together when you present
> us with your business problems. Hope that's
> enough.

> Success,

> Erik Lukas

> P.S. Anyone who isn't already should check
> out Mike Rodman's board. There's some sort
> of unofficial business idea brainstorming
> contest going on over there with a lot of
> smarts going into it. Anyone who isn't
> reading it is missing out.

> P.P.S. Anyone interested in joining together
> with a few other like minded people to chip
> in and go to the Gary Halbert seminar in
> Phoenix December 13,14, and 15th? I'm
> guessing it will be a blast. Guru gary's
> ploy is that any full paying seminar ticket
> holder can bring up to 8 people with him for
> free. There was this chap Gerard on ebay
> trying to auction off a few tickets, find
> some people to pool with, but he says it was
> unsuccessful. By the ferocity of bidding on
> Gary Halbert items (oh take away my wit and
> wisdom of gary halbert at the last minute,
> will you, you bas...) there, you'd think
> there would have been more takers.