A Marketing Challenge For Y'All

Hey, Chris - you're getting loads of good ideas :-) ...... the "makeover" idea's great, because there is a computer programme somewhere which allows you to take pics of your patient and show them what they would look like in a variety of specs. Don't know it's name/price ... but that could open the door for your client to use his customer database more creatively over the next year!

Whatever else he does, your client needs to change his shop window display to get people to stop at the window and look round his premises.

Perhaps he could make a Christmas window with a nice dining-table, dressed for Christmas; red underneath a white lace cover; full dinner setting for two; model sitting at one place; gift-wrapped on the other place - bubble caption to read "He couldn't read the invitation - buy him some cool new specs for Christmas!"

Other mall merchants might supply the "set", especially if you include a list of those who did; more advertising for them.

Anyway, that's just an idea - it's great for a window to tell a story; I don't always do that myself, but a themed window does work, as does changing the window and challenging perceptions of the business. A shop which looks "stale" isn't going to attract new clients.

People get blind to a business in many different ways. You can walk through a shopping centre, 'knowing' exactly what kind of businesses are there, but never seeing them. But they are aware of change; and that creates interest and then business.

Good luck!

Margaret