The most significant date in marketing history?

January 24, 2003, 12:54 AM

Steven W. Johnson

Posts: n/a

Actually, I think it was even earlier than that...

Arrowhead water has been in business for over 100 years. The idea of selling bottled water to people living in southern California - and doing it successfully for 100 years - is astounding.

I agree, though, that selling a product with your advertising on it is a close second.

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