Here's something that may float your boat....

Hi Pappy:

Unfortunately, I don't have any experience with desktoplighting, or any other
desktop communications software.

However, I do have experience in using online viral coupon marketing to get
more business for restaurants(and other brick and mortar type
establishments), and to collect customer opt-in email addresses. It works
great if you know how to do it.

I hope this doesn't sound too much like a self promotional ad here, but your
sub shop friend may be very interested in trying a viral coupon distribution
system I created. Even if you're not interested in my system, maybe the
below info I provide can give you and other smart marketers some ideas of
your own.

My system creates an online "buzz" referral campaign that will collect both
new and current customers' contact info rather quickly.

HOW IT WORKS is the restaurant's current customer invites his friends to
receive a "free meal" on him via a special "Refer-A-Friend" web form. His
friends will then automatically be emailed the "free meal" invitation message
prompting them to click the special web page link where they will sign up for
their free meal. Once they sign up, a printable "gift certificate" is
automatically generated that includes a unique certificate number as well as
the coupon recipients' sign up information. The new customer is then
encouraged to send a "free meal" to their friends, thereby repeating the
referral process.

The latest viral coupon campaign I created generated over 650 "new
customer" coupon signups in 4 weeks for just one restaurant in the mid sized
town of Bloomington, Ill. These are all people who've submitted their email
addresses and opted to receive additional promotional messages from the
restaurant. Most importantly, the restaurant will be getting new people in
their door to try their food, increasing their customer base for many years to
come.

Pappy, if you (or anyone else) would like more details on how my system
works (I'll include demo campaigns, and a link to the campaign that's
generated over 730 sign ups so far), just drop me an email.

Thanks for letting me share.

- Eric