E-myth Revisited

Although the "E-myth Revisited" fell short on the how to do aspect, for me there was an important nugget of understanding that clarified a misunderstanding about going into business for one's self.

It's the "technition" term I'm referring to.

According to the book, a "technition" is real good at their craft - like a woman who bakes the best blueberry pies ever (or enter any other product that's the "best ever").

Raves about the product are never-ending accompanied by "Wow, this is so good, you should go into this business".

They're good at creating a great product, but have no business skills whatsoever. Many "technitions" who rely solely on the product may fail due to failure to effectively operate the business.

This can also be applied to why MLM's rarely succeed. Just because you know people, doesn't mean they would be good at developing their own income - nor would most want to.

The true entrepreneur knows all that's involved, what needs to be done and is willing to do so. You don't even need to be the creator of the "best product ever" - just market it better than the competiton.

Lawrence