Web 2.0 marketing. Some food for thought. And your OPINIONS are highly encouraged...

[GordonJ]

Web 2.0?

Internet Marketing? What does it mean?

Auto-Pilot Business? Meaning?

I hope more people weigh in on this discussion...

Neurological event? What the he** is that? Heart Attack? NO. Stroke? NO. "More like aftershocks of an earthquake, sort of like tremors in the brain"...so said my idiot doctor (whom was subsequently fired) a few years ago...right before the RIGHT diagnosis was made...DKA...

Anyhow, doctors aren't the only ones that deftly use OBFUSCATION which Wikipedia defines as: Obfuscation refers to the concept of concealing the meaning of communciation by making it more confusing and harder to interpret.

AH. Web 2.0 seems to mean different things to different people...so let's see what the all knowing Wikipedia says about it:

Web 2.0, a phrase coined byO'Reilly Media in 2004, refers to a perceived or proposed second generation of Web-basedservices-- such as social networking sites, wikis, communication tools, and folksonomies that emphasize online collaboration and sharing among users. O'Reilly Media, in collaboration with MediaLive International , used the phrase as a title for a series of conferences, and since 2004 some developers and marketers have adopted the catch-phrase. Its exact meaning remains open to debate, and some technology experts, notably Tim Berners-Lee, have questioned whether the term has meaning.
The last, compact definition of Web 2.0, according to Tim O'Reilly is this one:

"Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them." (Emphasis mine)

Now we know what THEY think. And some of you seem to have some strong feelings about what it means, if anything too.

Way back in the 96, Akron-Canton was one TWO Roadrunner test sites (the other was in CA, I can't remember..Fremont?? perhaps)...anyhow...
everyone else was on DIAL UP.

Did we have the same Internet experiences? I did a test (might be in the archives somewhere) and I was able to visit about 7 times the numbers of sites in the same period as a person with dial-up, however, if downloads were involved, I was about 20 times faster...compared to what people had, some friends considered that I had Web 2.0 already.

We get new versions of software, each update has version number...we all know about that...anyhow...since 96 most of the world has gotten broadband of some kind. Some reports indicate that dial up is a minority option for Internet access.

On dial up those FLASH intros really don't work. But on broadband they are awesome. (Maybe unnecessary for marketing, but that's a different debate.

In my mind Web 2.0 is simply an UPGRADE. In 96 Charles Prosper told me to lock myself inside for a week and don't leave the house until I knew html...very good advice for back then...

With more and more people having broadband access, it makes more things possible...the early video conferences had streaming...almost unbearable to watch delays...Web 2.0 allows you to communicate directly without delay or streaming...(let's not get technical boys and girls)...

Imagine this. The other night I was on a TELE CONFERENCE...on MY dime I dialed up...punched in a code...and listened in to some BS being slung by one of the 1001 gurus (maybe the one Steve objects to so much??? don't know)...

So how much did that FREE tele seminar call cost me? I'll let you know when I get the phone bill.

IMAGINE a full VIDEO conference. You just go to a website...log in. You can see the presenter...behind her is a screen that appears to be 1000 televisions...NO just video thumbnails of those tuned in. Click on one of them...say MINE for example...and like a PIP (Picture in Picture) during a footballl game...there you have the presenter and ME...and we can carry on a separate conversation while we record the conference...and when Q and A time appears, we can ask questions..

All of this done for FREE. Would that be an improvement over today's TeleConferences? Maybe you don't think so, but I think it is an UPGRADE...something Web 1.0 couldn't do...(hey if we use Web 2.0 we have to call the "old" web something right?)...

The technology you SEE today has been in development for years...and what you will see and do tomorrow on this thing we call the WEB, will be done with all of that research and development exploited to the fullest.

There isn't ever a MANDATE for new technology...some people still have phones you dial LITERALLY...some have really OLD radios...and others have GASP, Vinyl Records...that must have been Portable Music 1.0 but back then if you wanted to steal a song, you really had to steal the thing from the record store...

OK OK.

Some of you feel that Web 2.0 is a bunch of hot air, hooey, baloney nonsense...and that is shared by the guy who most credit with creating the Internet (providing key apps to make it work) and that would be the above mentioned Tim-Berners Lee.

As a marketer, I look for trends, for advancements in technology...for an edge if I can find one. It doesn't bother me what some "guru" says or what BUZZ of the day is happening...most of it I simply ignore...

so you can ignore Web 2.0 if you want...carry on...do as you've always done...there is a guy somewhere around here that still keeps his record store open. It is never a YOU MUST do this or lose out (well, actually it is in some instances)...but as for Web 2.0

I'm very excited about some of the new apps I've seen and I'm making plans to integrate in...but, I may be wrong.

Gordon Jay Alexander 3.1.1 (I've had at least than many UPGRADES and incarnations...HA!