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Old July 14, 2007, 12:19 PM
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Default Re: Magic and Publicity

Interesting discussion and I agree that many times the people who need help the most are the least open to the idea that they need it...

A couple of things caught my attention.

You said you were a magician? A young magician I know is one of the most creative marketers I've ever seen, especially in his use of business cards. I give away an interview with him (and a video illustration of how to do a business card magic trick) with sign-ups to my Business Card Bulletin newsletter...

But it's the publicity angle that I wanted to focus on. Just did a lot of research on that for a new book - had gotten some great publicity for an ebook release last year and that kind of free promotion is wonderful - people are much more likely to believe someone who's presented as an expert or who is mentioned in the news.

It's not difficult at all to get local publicity - radio, TV, newspaper - if you're creative in your story idea, and it sounds as if you could be. I think the hook that you're a magician can probably be used, right off the bat, since that professional is inherently intriguing.

Best of all, it doesn't cost you a CENT!

Diana Ratliff, Author
The Publicity Traffic System,
For free business card marketing report, magic trick video, and business card discount, send a blank email to: [email protected]
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