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Old July 22, 2007, 05:13 PM
GordonJ's Avatar
GordonJ GordonJ is offline
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 2,255
Default I respectfull DISAGREE with you Ankesh...and here's why:

Well, I really don't...not exactly...cause...I'm RE ramping up Gordon Direct OFF LINE...

And when I mailed HOTSHEETS a few years back, those people who paid the few bucks (I think I bundled most of them...anyone remember?)...

Anyhow, what I got from that was... A MAILING address...

In all my follow up, I've never had a single complaint because I sent someone who BOUGHT something from me...another offer. OFF line, they don't consider it SPAM...many even look forward to it.

SO, if I can qualify someone's interest, and get them to pay for the printing, envelope, postage and have enough left over for the nickel gum ball machine...I'm a happy camper.

Customer Acquistion COSTS are often the highest cost associated with direct mail...and by sending them a simple little piece of paper...well, I feel it is worth my time and effort.

NOW, with that being said...I've never done real well with managing my lists...that is about to change.

So, if anyone wants to see, touch and feel a HOTSHEET from me, I'll be glad to send it snail mail (US only, that is)...

That's my story, and I'm sticking to it...maybe...HA!


PS. Michael has posted a few of my HOTSHEETS for sale at

Last edited by GordonJ : July 22, 2007 at 05:49 PM.
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