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SOWPub Business Forum Seeds of Wisdom Forum |
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Re: In a crunch & need an idea brainstorm today or sooner! (Thanks!)
You don't say what kind of publication other than it will have ads for sale on it. The combo you use and the appearance should mesh with the purpose.
Here's an idea for you that has worked well for many budget-minded folks. Use a light beige paper with the black. It really stands out and looks quite nice. Make sure it is a clear, not muddy, beige and use a heavier than standard paper weight. Whatever you do, do NOT put a black border around it as that signifies death to many folks. Frankly, I'd spring for the little bit extra (if any...some printers just charge for a single color regardless because the setup and washup is the same) and use a brown tone ink. Not a really dark brown so it doesn't look blackish. A good printer will guide you. If you go the brown on light beiege, then you could screen the header box background to make it stand out. The black won't look well screened as it will wash out to grey...which would be okay if you used a very light grey paper. Still, it's not as classy as the other choices. Sandi Bowman |
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