Popular Internet Cheese Molds New Media Strategy

[Dien Rice]

Originally Posted by Garth

Here we are coming to Gordon, Phil, Dien, Michael and others for business ideas an yet it turns out all we need to do is put a webcam on some cheese to make us a hit with the media.

Internet Say Cheese.

What else can you do to turn the mundane into the insane media attention?

Hi Garth,

It may seem "mundane" to see a piece of cheese sitting there... But it's also "unusual" because few people are able in normal life to see cheese mature as-it-happens. (Despite us all being familiar with the final product.)

I think the key is to put something "unusual" on the web - and ideally, tie it in to your business. Not everything "unusual" will get media attention - but even if you don't get mainstream media attention, you may get "blogiverse" attention, which may be just as good (or even better!).

One "eBay"-related example I can think of was done by Karol Gajda, who a few years ago started with $1, and documented each step of how he could grow it just by using eBay (through buying and selling). This was more a "blog-based" example (rather than a webcam example), but it's a similar principle. A lot of people linked to it! It also helped to promote his eBay course at the time. It was a brilliant promotion!

Cheers,

Dien