My 91 Year Old Entrepreneur Grandfather…

Dear Jason,

Thanks.

Lots of good advice.

Here's some Quick Cash Suggestions...

#1 - Take it to a few Shop Teachers at local jr and sr high schools. You can sell one to every Shop Teacher you meet. They are Worried about keeping the kids SAFE. Write down and video their Testimonials.

Put up a 2nd site JUST for Shop Teachers.

#2 - Get a Copy of the Shop Teacher Trade Association Journal.

A - Test a small ad
B - Call up - tell the editor the 91 yr old inventor story
C - Write up the full page article he requests from you (They NEED your story cuz they have no munny to hire reporters)
D - He may gift you the ad - No Charge. Be sure to ASK.

E - Whatever happens - GET Reprint Rights. So you can send this article out to local papers. And in any direct mail letter. It Credentials you & your product.

F - You might even slip this under windshields parked in front of Home Depot. (no risk, no cost, guaranteed sales. I've done it.)

#3 - Last and VERY IMPORTANT...

RAISE the price. 40.00 is TOO CHEAP.

You can't change the price later. It'll be LOCKED in.

Test 69.95 - 79.95 and 99.00
(Maybe a kit of 3 rail sizes with a How-To-booklet for 139.00)

A - The REASON WHY you raise the price is so you can Afford to PAY others for their Help. Joint VEnture sales.

Make up some Flyers. (I'd simply Give Out the Trade Mag article)

Show the chop Saw STOP gizmo to the guys who work in the machine tools section of Home Depot and other local Do it yourself Repair stores...

Offer them 20.00 per referral sale for sending do-it-yourselfers with chop saws to you.

Notice - you STILL make the 40.00 bucks profit.

Happy Holidays,
Glenn Osborn

P.S. - I learned to do this from a mentor. Judy Kendall - Mother of the FuzzBuster Radar Detector. She took Co #1 - from 50K to 31 million in 19 months.

Then set up a 2nd Co - Based on a Radar Detector inventor working from his garage. Much smaller detector.

Sold 25 million dollars worth for him.

ALWAYS test your prices. ADD Value - Make sure you have room to Pay Joint Venture partners. And for distribution layers.

[This post was restored from an archived backup - DR]