Toll Booth Website - Bob Serling

[GordonJ]

Originally Posted by MikeSunWest

Intersting Sales Letter from Bob Serling - talks at great length about
Licensing and the "Toll Booth" position one should be in.

http://www.millionairelicensingclub.com/salesletter.htm

No financial interest in this product, just some information we have been
talking about on Gordon et al.


MikeSunWest

Bob Serling is great. I think the club might be sold out, or will be soon. Join if you can, however, it differs from Toll Positions and here's why:

Let me say that BROKERING deals between list owners and product suppliers is a good business...and that is a large part of Bob's teachings...as well as LICENSING...which is fabulous...and Bob has experience in the toy industry. Good stuff and if you have the bux, and there is space left...

and you have an interest in this, it sounds great. A Toll Position as taught by Harvey Brody differs slightly...Bob teaches "control and use" and Harvey favors OWNERSHIP, where you can't get "taken out" of the picture.

There is also a "math" problem on some brokered deals, which may work out over the long haul, but a good backend, low overhead might be good things to have.

Now as I understood it, Bob did a deal with a guy with a list and a guy with a product that would appeal to that list...and Bob got 10%.

List guy got 45%. Product seller got 45%. OK...an example= product of CD's and such sells for 100 bux (to keep it simple)...so List guy gets 45 bux, Bob the Broker gets 10 bux...and product guy gets 45 bux and then has to fulfill, and pay overhead...it is not unusual to find these to be approximate costs of 10% each.

So, from that 45 bux, he takes 10 out for the cost of fulfillment and 10 out for overhead leaving him a pre tax profit of 25 dollars. And that may be "found" money...but you have to wonder what a "copywriter/marketer" might do for that 55% cost of customer acquistion.

BROKERING deals like this and getting "use and control" of either a product or a list (distribution) is a great business model. It could be an element in your business if you choose.

The TOLL POSITION as Harvey Brody teaches it shows you OWNERSHIP, which can be had for a very small percentage of ongoing royalty...and the distribution isn't reliant upon a list, but more traditional distribution channels like retail, only the shelf space isn't paid for. Also, Harvey teaches control of the product through the manufacturing process to the purchase.

Both Bob and Harvey Brody have valuable information that a person so inclined can put to work for himself. As I've said for over a decade, invest as much money as you can afford to learn all you can about what you want to do.

I think Bob's club is closed, could be wrong...they had over 108,000 people chomping at the bit to compete over a 1000 slots...surely, as good a copywriter and marketer as Bob is, the slots have been filled within minutes of the launch.

Thanks for letting us know about this opportunity. Sounded great.

Gordon Jay Alexander