January 26, 2008, 07:15 PM
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Re: A discussion of being the "center" of the room and have people come to you.
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Originally Posted by Ankesh
Thanks Gordon. Excellent point about Distribution.
If you can get things done, people will come to you. Besides distribution, it could also mean having a better track record. People watch Warren Buffet carefully because of his immense track record. But setting up a track record takes time.
For better distribution, build a better network of contacts.
How else can some one who is just getting started build a better distribution network?
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Partner with someone who already has a distribution network. I wonder if Harvey Brody will be considering such partnerships with people here.
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Deconstructing Harvard University. It is probably the most popular educational institution. How did it become one?
1. They have strong barriers in place: and allow only kids who show good promise to become students. As their students got famous, so did they.
2. They came up with their own Press. They published books that promoted them.
So... 3 Action points:
1. Have some kind of a qualifier, a barrier in place. So that you seem to be exclusive. (Eg: Paddi Lund.)
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I was going to mention exclusivity also.
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2. Work only with the cream. (Hefner will never take an ugly girlfriend.)
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Well, he seems to take quite a few girlfriends who have fake breasts, which many men to find to be ugly. I guess beauty is in the eye of the beholder. I get your point though.
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3. Have a tool to spread the word about you. (Like Ben Suarez and his book.)
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I would also add it that would help if you have an unusual or unusually interesting/compelling story that lends itself to getting tons of free publicity. Free press is a great tool.
Last edited by Dien Rice : January 28, 2008 at 03:50 PM.
Reason: Edited formatting for clarity
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