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Re: Why A Higher Price Often Means Higher Profits - Even On Fewer Sales!
Actually there is some "rule" in marketing regarding prices. I haven't been able to find the "orign" of the rule, but it goes something like: If you offer 3 prices, people will pick the middle price.
It does work. I started offering 4 prices for my monthly fees and people are picking either of the two middle ones. Elevating Your Business |
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