What would you do?

> What suggestions do you have for me that
> will help turn my web site into a well oiled
> money making cash machine.

> I love what I do business coaching and
> consulting - and I want to be doing a whole
> lot more!

Maria,

I agree with what John posted below... you have a very difficult nut to crack.

One of the things I do is perform the type of service you are currently doing. But I do it through a small non-profit agency and it's limited to a single county in New York state.

Outside of what John stated, I see two other difficulties.

#1. Out of probably 200 startups, pre-starts and just wishful thinkers I've dealt with over the last 12 months, darn few have/had the resources, smarts, common sense or experience to even consider looking on the Internet for someone like you that can help them. Then you have the whole affordability thing to deal with, not too mention it seems all these "new" business folks seem to think they know more than they really do about general business issues so are very reluctant to spend money on an expert, even though that is precisely what they need.

Secondly you're site is that of a "generalist" rather than "specialist" I think that makes things difficult for you as far as search engine positioning as well as just how you will be perceived by someone starting a particular business. For example restaurants... Yeah, your info is applicable to new restaurant owners but I think the restaurant newbie will discount your knowledge because you're not specializing in restaurants.

Marketing great Dan Kennedy has said (as well as Ted Nicholas before him) that if you really want to make money as a consultant (business guru) you need to specialize in one business category or industry. Dan also has said his "Chiropractor" marketing newsletter was always much more profitable that the general marketing newsletter he puts out now.

You need to specialize in order to attract attention... once you have the attention/reputation then you can generalize yourself. If you don't I think you just end up trying to get nickels out of people that really won't or don't appreciate your knowledge base.

Take care,

Mike Winicki