If your ads aren't effective maybe they don't offend anyone...

"making sure that no one is offended" is how the typical business owner will critique ads that are presented to him for review. "Gosh, this could offend single females, don't you think?" "This ad makes us sound overconfident and people hate arrogance." "I don't like this slang phrase you used. Remember when we said ain't' on the radio and that English teacher wrote us that nasty letter about how we were contributing to the decline of civilization and that she would never shop with us again and that she was going to tell all her friends not to shop with us anymore?" (That really happened. I'm not making it up.)--from Roy Williams' lastest "Monday Morning Memo"

Now don't get me wrong I don't think Roy is proposing going to the lengths to offend like Gary Halbert but the age of political correctness seems to have denudate the will of many marketers to craft an effective selling message.

Take care,

Mike Winicki