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Re: I offer both
I offer both kinds of ordering for a $400 course I sell to a niche market.
For that kind of money I mind picking up the phone :-) Some people want to talk to a real person before investing that kind of money and others don't care. I find that it runs about 65% who order online and about 35% who order by phone. In my opinion if you don't offer both you are losing out on some sales. Ron > Hi, > Today I read one of Gary's letters and it he > said we should accept telephone orders only. > The reasoning was that prospects are more > willing to give credit card information over > the phone than enter it into a > "shopping cart" online. > Personnally it's just the opposite with me. > I detest talking to someone (who usually > these days has a heavy accent) saying my > name is: > "Boyd Stone" > "Wade Sonn?" they usually reply, > or something close to this. > "No, first name Boyd, that's B - O - Y > - D, Stone S - T - O - N - E." > "V - O - I - D, S - T - O - N - > E?" > "Er, No," I say, "B as in > 'Boy,' O as in 'Oscar'" ... etc., etc. > Then I'm dreading getting to our street > address, which is on Drover Circle. > "Grover Circle?" they say. > "No --sigh--, D as in > 'doggystyle,'" ... [I get less > Christianlike the more irritated I get] > etc., etc. > Given the above I love typing all this stuff > into a web form. I know how to check the > security of the order page and I always > check to make sure I'm still at amazon.com > or wherever before I hit 'Submit.' > But that's just me. Would most prospects > rather place a phone order than an online > one? Is there any data about this? > Thanks in advance for all replies!! > Best, > - Void Sonn I mean Boyd Stone Top Secret (and Often Unusual) Stories of who is really making money and how they are doing it! |
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