Marketing Help Requested

Wow,

Gordon, Rod and Don I appreciate the additional ideas.

Gordon:

I already have them printed so I think the cover customization idea is good for me at this point. Would you do mailings and how would you target this if at this point it is generic? It has tips from yoga and psychology for stress reduction and I was thinking of pharmaceutical companies, hospitals, therapists, yoga teachers, mattress manufacturers etc. I have found the marketing directors names for a number of places via Research USA and Hoovers. It is expensive to mail each out and I'm trying to figure out best way to narrow things down as well as to reach top decision maker. As things stand for now the booklet is not for a specific industry and I want to market the quantity I just printed to get cashflow for other projects. Marcia Yudkin wrote that you can have press releases like xyz for lawyers and xyz for chiropractors etc so I thought that was another idea for the same book/booklet as a press release without changing content.

I received an order on the internet from someone for employee appreciation day so that was why I differentiated it from a promotional item as I think employee appreciation gifts are for employee recognition and retention (though ultimately it is to help the company's business so it is a promotional item too ). There is so much written about stress in workplace and people changing jobs due to stress as well as having chronic stress so I thought human resources depts could be good targets.

Rod,

Thank you for the links. I have had good feedback on the cover so that is good news.

Don,

Jimmy Krug did my first printing actually and said a car dealership liked my cover when he once showed them a bunch of booklets.

I like the idea of the ad being covered and then giving free distribution. I was thinking of a pharmaceutical company for the sponsor and then to give out free to hospitals, local clinics and girls/boys clubs but I wasn't sure how you "prove" to the sponsor that you did the distribution (can of course get a receipt from administrator who receives them). I know a NYC clinic that would take 1000 but wasn't sure how to find a sponsor for it. Thanks for all the ideas and feedback.

Debbie