Does Facebook advertising "work"?

[Dien Rice]

Originally Posted by Marshall George

I have a different point of view.

In my opinion, Facebook is not as effective as radio advertising,
Why?

Because the cost per contact is far more expensive in Facebook,
than in the most popular and effective radio anywhere.

Thanks Marshall for sharing your expertise regarding radio advertising...

There's no doubt that much radio advertising is very effective! I recently read that radio advertising can be very effective in driving people to websites (as well as to physical stores, too, of course)...

One local business I know pretty much ONLY advertises on radio. I'm sure if their local radio ads weren't bringing people in through the door (or to their website, which they also advertise) - they wouldn't keep advertising on radio, year after year after year...

I'm still getting my head around Facebook...

Thanks for your very informative contribution!

Best wishes,

Dien