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Re: Would this fly today in this Internet age?
The idea has merit.
But you are doing it backwards. 1. Find the distribution outlet. 2. Then find the businesses and the advertisers. As Glenn says: niche. Find the problem from consumer point of view. Not from businesses point of view. A general directory of home businesses will be a very hard thing to pull off. But what about a booklet on health? Or for folks who have recently moved to the area? Or a wedding planner guide? Or a Personal Finance booklet? So first find the niche. Then a distribution outlet. Then go and approach businesses in that niche. --- Some time back, I came across someone chasing an idea: creating a network of wedding related businesses and get them to support each other. He approached / was approaching various businesses like wedding dress boutiques, florists, bakers, event managers. And got them to show case a 12 business card holder on their premises. Where they promoted other businesses. And other businesses promoted them. A similar thing can be done with booklets too. Get the businesses themselves to distribute the booklet / directory. |
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